Technology stack, the scalability wildcard for your organization

Judging by the beginning of the title, you'll think that we're about to talk about electric batteries or stacks of objects. We like the second one, so we'll give you the first preview: a technology stack is the software starter pack in companies that need ensure sustained growth with a future project in mind.

It's enough to select the correct objects in this technological stack to expand the commercial horizons of a company from the beginning with IT tools. That is why it's essential to know the scalability capacity.

The definition of a technological stack implies a previous work of strategic analysis because the choice of the software products that are going to shape, it's the tools that are going to work in a systemic way as the business grows with its customers. So this selection should by no means be taken into account in isolation.

Technology stack... what is it?

Stacks in the IT world refer to a collection of programs that work together to provide specific functionality. For example, a web development stack may include an operating system, a web server, a programming language, and a database.

Hand in hand with this, one of its greatest strengths implies ability to adapt to the requirement. If we're facing a project related to the marketing area, we've a MarTech stack. If we're in charge of a finance project, we've a FinTech stack. As each stack has a compendium of technologies, they all provide a standardized set of tools to implement whatever the application is, benefiting to reducing the amount of time and effort in development.

The stacks are commonly used by organizations to develop internal applications and to offer services. For example, a company may use a web development stack to create an e-commerce application. On the other hand, a hospital may use a mobile development stack to create a mobile application for patients.

A clear example we can provide from Lab9 regarding technology stacks is our work for Sharyco, a corporate application supported by at least four developers and a mobile development stack.

How to build a technology stack correctly 

While there are no hard and fast rules about what may or may not guarantee your organization's technology success, these recommendations can guide you in how diagram your scalability stack. Next:

For example, if you plan to add email to your MarTech stack, you should consider what other channels would be in the future. If you plan to add a chatbot or messaging via WhatsApp, you'd be better off jumping into a platform like Twilio early on.

Take advantage of open source technology: open source tools are free and freely available, which gives your company free access to use, copy, modify, share and build on existing code and applications.

For example, we can cite the popular MEAN technology stack, which includes MongoDB, Express.js, AngularJS and Nodejs, all of which are open source and free.

Consider the team's experience: building certain types of technology stacks requires different levels of expertise. In fact, adopting new technologies can even slow down or stall progress if you don't have an experienced team. To avoid this, you should training collaborators or hiring a specialist.

The user as the protagonist: there's nothing better than knowing your customer's pain points to come up with an idea that meets each and every one of their needs. Research, analysis and establishment of parameters are essentials for a project to have a budget according to the scalability of the technological stack.

Soft skills + commercial team = an art that you must master

In the background of the City of Light with its typical boulevards and triangular blocks, Lily Collins plays the character of Emily in Paris. A series of Parisian luxury that shows how a young American girl achieves her dream of working for a successful marketing agency. Soft skills play a defining role in many situations that unfold in the story. Intelligent dialogues, teamwork, and empathy among peers and clients are just a few examples of the success of a good command of soft skills within your sales team.

What are soft skills?

Soft skills are nothing more than the inner toolbox in every person when interacting with the outside world. It's how the individual manages to weigh difficulties in making satisfying relationships by knowing how to use verbal and non-verbal communication. 

The ability to innovate and learn, active listening, communication, critical thinking, and interpersonal communication skills are characteristics that make a person able to interact effectively in any social ecosystem.

Currently, diplomacy within work environments would be something like gold dust, not only because of the lack of training in general but also because knowing how to link from the mediated word and active listening implies a bonus to nurture trust between brands and their prospects. In other words, the management of soft skills in the corporate environment is a way of being one step ahead of what people are looking for and need.

Why train my sales team in soft skills? The seven reasons

A survey conducted in the United States of more than 650 companies reveals that soft skills are the most in-demand by employers. Unfortunately, emotional intelligence has been relegated to the background for many years. This issue has been biased in university curricula since its inception. This explains why 73% of the employers who participated in the sample affirm that it is difficult to find candidates with qualities and competencies related to soft skills.

We know that speaking in commercial terms implies a whole question of supply and demand, conquered prospects, and closed accounts. But for these things to happen successfully, building lasting relationships with customers goes beyond the technical skills of the person trying to sell a product or service. 

Knowing how to detect the client's non-verbal messages from their body language - gaze, posture, tone of voice, silences, and more - implies exceptional handling of communication skills, clearly added to the intelligence to know how to speak at the right time and in the right way. All this little combo leads to your company's business strategies making a significant difference in the company-customer relationship. At the end of the day, commercial impact based on soft skills is guaranteed success.

Here are seven reasons why you should think about enhancing the soft skills of your human resources in the commercial area: 

1. They improve decision making

CEOs are responsible for making crucial decisions that impact any organization. In this, the decisions they make are aligned with listening skills. However, these competencies are not only required at the senior level but should act as a cascade effect down to the middle levels, where feedback between manager and team strengthens relationships and encourages innovative ideas.

2. They drive positive change

Lack of communication can generate confusion and inefficiency, which translates into losses for the organization. Avoiding this requires the existence of an excellent communication channel, which should not only exist within the commercial team but also in the rest of the organizational chart in pursuit of the alignment of objectives.

Thanks to this, employees are aware of the challenges faced by the business and can provide brilliant solutions, bringing about positive changes without a doubt.

3. Creates a healthy work environment

Empathy fosters a positive and supportive work environment, eliminating any unnecessary competition. Here employees are more prepared to take risks and move up the ladder. There, employees feel more confident expressing their thoughts and providing honest feedback to the organization. This thing is the kind of valuable input for optimizing processes and discovering new talent.

As a colorful fact, within Lab9's internal team, we work based on agile methodologies, which is why video calls and messages via Slack have a high level of frequency. This tool allows communication between the different areas of the company to be fluid and transparent so that employees can respectfully express their contributions to the organization itself and commercial projects.

4. They help to solve problems more efficiently

Developing soft skills such as communication and active listening will make employees more proactive in recognizing problems and finding intelligent solutions in a more timely manner.

5. Soft skills improve customer service

With employees trained in soft skills, they will learn to identify problems effectively and establish solutions tailored to their customers' needs. Empathy will translate into compassion and patience in dealing with customers, especially in pre-sales and after-sales service.

6. Increases the number of sales

During the negotiation, soft skills match the company's interests with the prospect's needs. In this kind of commercial conversation, the sales team can persuade customers by increasing sales.

7. Improve employee retention

A company's retention rate increases when it begins to focus on boosting the interpersonal skills of its employees. Soft skills training involves personal and professional growth at the same time.

Case study: UX usability in the Zara app

Have you ever thought about the people who design the apps you use on your mobile and how they work to make it look and function correctly? Well, the term usability has a lot to say and teach. In a nutshell, usability refers to the speed and ease with which people accomplish their tasks through a product of interest. It can also state that usability implies focusing on users.

We can say that usability rests on two main pillars:

Don't forget: it's the users who determine whether a product is easy to use or not. Designers and developers only do their job of interpretation and implementation.

ZARA app and its usability level

An expert in UX design and usability, Guillermo NG, had a wonderful idea: to carry out a necessary social experiment together with a group of Zara store assistants and the addition of samples of people classified as frequent customers of the Spanish brand. The main idea was to detect current failures within the visual and functional panel of the mobile application and then establish a series of graphic modifications that would reveal effective solutions to solve these issues.

Final number of testers for the experiment: seven.

The zero level of this work consisted of research and online data collection in order to create a buyer persona for the Zara app. Detailed data such as age, occupation and socioeconomic level made up the current identikit: professionals between 20 and 30 years old with a medium-high income level. Likewise, studying the environment in which these people move during their interaction with the app was another essential point. Whether the person wants to be constantly fashionable or simply wants to look for online items sold in physical stores, all kinds of arguments are valid to understand what their motivations and expected results are.

Testing and testing

Once the proto persona and their behavior was defined, the next step was to go back to those seven testers to do the field work. Here the attendees were to imagine certain contexts and act accordingly: "it's been cold lately and you are looking for a winter coat. what do you do?"; you see a coat you might like, can you explain to me how I would decide if this is a coat for you; "you have added the coat to your cart, but you realize that the size is wrong. How do you fix that?".

A review of the data obtained was conducted and then the affinity mapping technique was used to classify the weaknesses to be resolved into categories. Shopping cart, search and filter, "save for later," image carousel, unavailable items, and drop-down menu were the most "challenging" items for this researcher, setting up the most visible pain points.

Assuming that the app's most important goal is to increase mobile revenue, it was decided that editing cart items was an issue that called for urgent usability redesign urgency for both Zara and users.

Challenging to the eye

When trying to edit an item in the cart:

When it was time to bring creativity and intelligence to the table, Guillermo started the creation of design prototypes, performing a preliminary validation from sketches with some online shoppers. Thanks to this, the researcher obtained more information, managing to incorporate solutions to the final design.

As a colorful fact for our readers in relation to this first step, from Lab9, we worked for Innos -a mobile application ready to provide solutions in the health area- conducting a previous study focused on the stakeholders of the brand to know what their needs, preferences and behavior patterns were. Here we can differentiate the data to make the first manual sketches, which would be digitized as a final proposal.

One of the modifications had to do with the new "Edit" button, which replaces the "buy later" button. In this new feature, users can not only choose the garment they are going to buy, but also change their mind about color, size and quantity of items. Before the usability redesign, when users wanted to save an item for later, they could only do so when the item was already in the shopping cart. For this reason, Guillermo feels that it would be more appropriate to add the "save for later" feature to the product search flow so that users do not have to move an item to the cart before checking it out.

Another design change involved an interaction guide for users, so they could move the images in the carousel in a pattern similar to the other finger movements that must be made in the rest of the app. In this case, vertically and not horizontally as before.

In closing, validation is the last step of any mobile usability redesign. In this opportunity, the seven testers were asked to explain in their own words how they would edit the quantity and size of the items in the cart. Result? Absolutely everyone was able to explain these points successfully. Thus, the solution rate went from 33% to 100%.

To be and to do Agile in the field of Project Management

To be or not to be agile, that's the question. 

What is more worthy of the action of the spirit,

suffer the misinformation of unjust fortune,

or oppose the arms to this torrent of calamities,

and end them with proactivity and innovation?

To be or not to be Agile. That's the question, isn't it? It is in this amusing adaptation of the world's most famous soliloquy - Hamlet's play - that we seek to reflect the more sensitive and poetic side of agility. Agility derives from simplicity as a philosophy of life. Having a thirst to create, being permeable to sudden change, constantly seeking to find value in the little things, and empowering people in their diversity are sentences that in some way give a definite shape to what constitutes the competence of agility.

If we dare to answer Hamlet's solitary question, but in our adapted version, there is only one option to select: to be Agile. In today's world, where dynamism is the currency, companies that maintain traditional management systems should even question themselves more about what they want for their companies and where they are aiming: are they where they always wanted to be? That's why all roads lead to agility.

A lot of Agile here, a lot of Agile there - what is it all about and why is it so useful for companies? To delve into this wonderful dimension of innovation, we should start by learning about one of its many areas, Project Management (PM).

Project Management + agile

Whether they are artistic, construction, technology, or sales projects, all about them are equally important and worthy of being carried out. At a business level, for example, these plans are essential because they generate business value, that is, a tangible benefit from the tangible and the intangible as well. By this, we mean the prestige of the brand and the set of values it inspires both for its customers and collaborators.

Increasingly, results need to be obtained in shorter and shorter periods of time. In addition, projects are developed in complex environments that undoubtedly affect management methods. We talk about technical, economic, social, environmental, and political aspects.

It is in this scenario that the figure of project management appears; the application of knowledge, skills, tools, and techniques to the activities of a project to meet the defined objective within a given period of time.

The objective of project management is to obtain an original and practical product that satisfies the needs of your company's customers.

But when does agility appear?

The first step comes from adopting an agile mindset -described at the beginning of this article- and secondly, it brings its methodological application, which is Agile Doing. Its usefulness in these circumstances lies in providing people with a shared point of view to be able to adopt a specific approach when developing products and services in a work environment.

Whatever the organization is, it is up to them to accompany the transformation towards agility, especially if we consider that it is not only a way of doing but also a way of being. Those companies that maintain their traditional schemes have surely wondered how it is possible to transition from an installed organizational culture to a totally different one.

Although that may inspire a bit of fear and uncertainty, we must not forget that everything that implies simplification of steps and reduction of time will benefit any company. It is all about going step by step, respecting the processes of each area, and trying to count on a team specialized in these new methodologies that execute mentoring and advisory actions.

That is why if we focus only on procedural aspects, it is likely that the new procedures that have been put into practice will end up returning to their origins - the traditional - if the organizational culture has never been worked on to shift towards flexibility.

On the contrary, if these beliefs are more agile than the processes themselves, they tend to become more agile. In other words, we talk about the collective vision of the teams working within the company that will determine the degree of difficulty that managers will face when making the transition.

Agile involves an iterative approach that focuses on delivering value during short work cycles to obtain rapid feedback from the client and then better adapt to the new requirements.

In terms of project management, there are four commandments that configure the management process as an agile project:

Branding in construction: intelligently build your company's DNA

"You are for me, the wind has told me so,
you are for me, I hear it all the time…"

(“Eres para mí, me lo ha dicho el viento,
eres para mí, lo oigo todo el tiempo…”
Translate of Julieta Venegas´ song)

Yes, you hummed it, and that's fine, that is "good branding". A catchy and fun tune plays in the background, immersing us in a story of encounters and misunderstandings: the famous and acclaimed "I Don't see you but I feel you're There". Whether you want to or not, when things are inescapable, there is no escaping what is meant to be, and even more so if it is coldly calculated.

With enchanting and magical gadgets, branding behaves as the starter pack of every company that seeks to stand out and acquire a differential against the rest of the competition. Moreover, the ecosystem belonging to the real estate and construction business is the perfect place to apply strategies that provide organic and effective recognition between customers and their favorite products.

Branding has the particularity of involving various tactics from the marketing area to connect brands with their target audience through the creation of a complete experience. It involves not only visual aspects such as a unique typography or a color but also the whole behind-the-scenes, which has to do with the unconscious message that the firm intends to convey.

Defined more formally, we can say that branding is the process of creation, construction, maturation, and strategic development of a brand. It is a constant circuit - one might even add philosophical - in which a company's objectives are susceptible to being molded to perpetuate its permanence over time.

This is possible through the introspective work that the marketing team must work on, determining and establishing the brand's identity, its purpose in this world, and more. We can get this conclusion by answering the following questions: who am I, what is my mission, what are my values, and what is my target audience?

Jeff Bezos, CEO of the e-commerce company Amazon, famously stated that "branding is what people say about you when you are not in the room". How true is this? Let's see…

The brand promise

One of the biggest ambitions in the branding exercise is total control of what people say and what they don't say about a company. That is why not only marketing specialists participate in this process, but also the consumers themselves who attach their perceptions, inaugurating brand meanings minute by minute. Of course, these actions are the fruit of the consciousness of the human mind.

By the way, the movie starring Will Smith and Margot Robbie under the name "Focus" in one of its scenes alludes precisely to this phenomenon we mentioned: the professional swindler -Smith- is in charge of "programming" the mind of the bettor through the identification and repetition of the number 55. Finally, the latter opted for the target number, and the character played by Smith achieved his goal.

The construction universe, without any problem, has everything to gain to use the strategies that generate a promise of value and commitment to loyal and potential customers. This is about establishing a connection, firstly emotional and secondly rational, to communicate to them that the company is what they are looking for if they are undecided.

The question is whether the pieces that contain the corporate proposal fit perfectly with the pieces that bring with them people's impressions. Are you looking for good quality materials at the best price for your home or business? My company is your solution.

Elements that can't be missing in your branding strategy

  1. The tone of voice: your brand must differentiate itself from others in a unique way.
  2. Quality: it's better to make little relevant content than to elaborate tactics of little consistency that only destroy the relationship with your stakeholders.
  3. Relevance: if your message lacks values that people are free to identify with, it's meaningless. Taking advantage of the meeting points with your audience is the smartest option.
  4. Consistency: it's recommended to insist and remind customers that you are there, marking your presence, otherwise you could run the risk of disappearing.
  5. Opportunity: the context is key to defining communication channels and times that will favor a successful reception of your business DNA.

Tips for improving your branding strategy

In case you are an architect, civil engineer, interior designer, or real estate company looking for good positioning and that also intends to establish a close dialogue with your audience, pay attention to the following branding recommendations:

Liquid organizations. The era of the new servant leader.

Here's a riddle for you related to organizations: he usually wears black and white but is not a zebra, has a piercing gaze but is not a panther, is often quite heartless, and is not the college professor who gave you a three on the last midterm of your life. He's overbearing and more distant than the kingdom of Far, Far Away in the Shrek movie. Want the answer? Here it goes: b-o-s-s.

As if it were an absolute monarchy that - sadly - still constitutes a large part of organizations, the figure of the "boss" as an entity appointed by a supreme God is at the top of the ranking known as "the list of roles that should cease to exist in your company".

The intrepid advance of a technology that does not ask permission to grow, paradigm changing became notorious, especially in the organizational world. Companies and institutions are looking for exponential growth are currently in changing towards liquid management models, or in other words, models with a horizontal organization chart.

Goodbye, bosses. Hello servant leaders.

What are liquid organizations?

Rooted in the term "liquid modernity" by Zygmunt Bauman, a Polish sociologist who died in 2017, this conceptualization refers to those corporate structures that evolve and transform in a diluted environment with the particularity of being flexible. That is where the words "adaptation" and "transformation" stand as the north of every mechanism of action and thought.

In this type of organization, working is structured is much faster, more transparent, and more concrete. With a blurred vertical hierarchy, the arrangement of work roles depends of the emergence of multidisciplinary teams that cooperate fluidly on a project basis.

Another characteristic of liquid organizations is that their focus is on human capital, i.e., the person is the center of the company, and every effort is to recognize and retain, not only for the position held but also for the skills and aptitudes -especially digital ones- that only enrich the organizational structure.

Companies and liquid collaborators accept changes and the speed of transformation as something natural, becoming versatile entities and individuals who know how to handle unexpected scenarios, working on innovative ideas that minimize risks.

The new leader in the liquid organizations

With this, the exercise of leadership as such has also evolved. The image of the glass office with a closed door that no one dares to touch has disappeared. Now we are in front of a liquid leader with no walls to separate or doors to terror. He's the one who observes, inspires, and motivates the team of talents to foster relationships.

The quality standards that invite creativity and eliminate any trace of superiority or miscommunication that may perpetuate the poorly executed figure of the boss.

Thus, one of the main challenges of a flexible organization is to achieve true self-discipline since each person's primary task is to develop an awareness of the leading role in the project and how one must act to produce multiplying results as needs arise.

For this reason, the constitution of a liquid person takes into account not only the expected technical requirements but also soft skills such as the development of analytical thinking, active learning, social leadership, the use and control of technology, resilience, service orientation, emotional intelligence and the power to provide original solutions to the organizations.

Agility in liquid organizations

One of the cornerstones of this cutting-edge management is nothing more and nothing less than the philosophy of agile methodologies: be agile, and do agile.

Born at the dawn of the century that has us as protagonists, the concept of agility came to this world as a solution to a series of questions that many technology specialists began to ask: unproductive actions, projects that were canceled due to customer dissatisfaction, unnecessary bureaucracy and paperwork, very long working times … and more.

In this sense, the importance of the agile contribution in this area is the culture. That is, generating a space for organizational evolution and growth that involves not only the structure itself but also the employees.

What is the plus of the agile philosophy?

Process design: an intelligent way to manage organizations

Process design, a crucial business methodology, has significantly influenced how we experience everyday life. Our lives are a blend of emotions, driven by adrenaline and habituation, keeping us alive amidst life's fast pace.

Technological revolutions have transformed consumption patterns and management strategies in organizations. To convert resources into results efficiently, process design offers an invaluable approach.

Embracing process design is no longer optional, but necessary in this digital age. By integrating cutting-edge innovations, organizations unlock their true potential, staying ahead of the competition.

Process design extends beyond businesses, guiding individuals to improve daily routines and achieve work-life balance.

Process design, what’s about it?

Process design establishes functions and determines the process used to produce a product or service. Much of the decision-making in the process is made in the long term and can't be reversed in a simple way, especially when there is a capital investment. For this reason, it's essential that it is designed in alignment with the general strategies of the organization, being functionally satisfactory to the requirements demanded.

This type of work management must have a solid structure that guarantees its effectiveness and efficiency since it allows for the repetition of established tasks. Otherwise, workers will resort to routine actions based on their experience, leading to inconsistency and inefficiency.

Process optimization? Yes.

This type of procedural organization encompasses a wide range of execution modes. From the entirely manual task to automation as a simplification of functions. In this sense, the nature of process design is transformation. Thus, process design must take into account methods and economic considerations.

The structure of a process design

The process has two major components:

In terms of typology, we can recognize three types of design processes:

When is the ideal time to introduce process design in my company?

It's about new organizations that engage in business process design when they begin to think about the forms and methodologies they will adopt when implementing something entirely innovative or at least thinking about redesigning it. Likewise, effective business processes must be scalable and replicable.

Trial and error

The important thing is to test and verify the new process before it's implemented within the company. A simple and quick way to do this is to execute actions of the cycle and expand. Likewise, another strategy is using specific procedural sabotage, so that the appearance of some defective event occurs. There, the identification, analysis, and subsequent resolution of the problem should be carried out, so that it is eliminated and avoids future situations that slow down the created process.

Marketing + construction companies = guaranteed success

Have you ever thought about powerful marketing can be in real estate development and construction? It is precisely this fabulous duo that triggers the effective and successful realization of a purchase decision.

Marketing is a tool known to be involved in market research, the development of sales strategies, and the analysis of metrics. Whatever the organizational typology, it is essential to resort to actions that allow building the profile of the buyer persona (the ideal customer model that a company has), making a list of objectives, outlining the path to follow, and observing the results (positive or negative), is elementary.

In an arid terrain as the construction industry may seem, the application of tools belonging to marketing, in its range of options such as B2B -business to business- or also known as B2C -business to consumer-, stand as bulwarks against unrealized sales, unreached potential customers and unfulfilled budgets.

If we are talking about a construction company whose stakeholders -strategic customers- are other companies, we are talking about the B2B sales process. In this case, it is of utmost importance to understand where the opportunity and complexity of this marketing technique lie.

Marketing B2B implementation

As we already know, when engaging in a dialogue with a large organization, we are not only faced with a large group of people involved in decision-making but also with a much colder and more strategic attitude when it comes to saying yes at the time of purchase.

For this reason, there are at least five stages that must be during the implementation of B2B:

What is B2C in marketing?

If we take an imaginary picture of a person choosing a product from the shelf or choosing which smartphone model and color to purchase from a buying and selling site, we are talking about the B2C process.

In contrast to B2B, where sales strategies start with a company and end with a final consumer, we are dealing with B2C.
Another particularity of this typology is the motivation that triggers the consumer's decision-making. If the B2B world were purely and exclusively rational, in B2C, the mobilizing reason would be emotional. In other words, the emotional perception depends solely on how well the company connects with people's most sensitive side.

Within the company-consumer universe, sales are of lower value and much more impulsive due to the psychological factor involved in goods and services that are in free supply and demand. In this sense, the person discards the selection by specific characteristics of the product but prefers to choose and buy something that involves an added value in terms of the heart: something that reminds him of good times, something that activates his positive emotions, or something that allows him to experience much more than a mere object of consumption. For this reason, in B2C marketing, communications are built on the values of subjectivity, emotion, and creativity.

Unlike B2B, this type of sales has a distinctive feature: it is on the sentimental experience of customers, so it can often happen that the analysis of marketing strategies in these cases is hard to carry out because hearts are still immune to metric X-rays. However, tools can help us to be closer to expectations. Some of them are:

User interface design: 8 benefits to implementing in your business

We know that today the way of selling has changed, potential customer investigates the multiple options from their device and reaches your offer online.

The first thing he sees is the design, the images impact and attract if they are well studied and applied. When you have captured the customer's attention, you have a few seconds to catch him to read your sales proposal.

In order to attract customers and sell, it's necessary to have a good design interface.

Following the company analysis, with updated ideas, a system is created that integrates all the aspects that make up a great business as communication with your customers.

A well-applied user interface design contains the study of the user's tasks. Here the scenarios are created for the user, and the actions of the interface are defined. Because of that the navigation is pleasant and efficiently delivers your company's message.

The 8 benefits of having a good interface design:

1. Clarity in knowing who you are and what you offer

Knowing how to meet the expectations of your users is essential, before designing the platforms of your business you must have studied your potential customers, in a previous investigation (research).

If you know what your audience is looking for and likes you can create the interface without confusion and with a design that communicates your business, making it clear what you offer and what differentiates you from the competition.

Examples in the design of a graphic interface:

Respect consistency between design pieces, creating patterns with visual identity
Place accurate text on buttons with a link to direct the root for the potential customer
Introduce each element of the navigation menu and any other textual content to show an organized interface
Communicate messages concisely to make your proposal quickly and easy
The design must be at the service of the message and provide dynamism and visual clarity

2 - An impressive first impression

The first impression that the user has of your site is essential to their permanence on it.
A strategic content set, where the offers are not mixed or confused, impacts the first impression the visitor gets and his stay. The interface design allows the user to interact with the program and send commands to it so that it works intuitively.

3 - Positioning with SEO

A well-thought-out and conscious design will improve the position of your website on the internet. When a user takes more time on the web, it means that is easy for him to handle and read your content, so he stays on your site. And this is a benefit of SEO (Search Engine Optimization), which helps you to rank organically.

Search engines (such as Google and Youtube) establish a relationship between the time spent on a site and its relevance for the search to be fast and effective.

Keywords should be included in the design and text using SEO in a natural and well-studied way. It is achieved by searching on platforms such as Ubersuggest or Answer the Public, with the volume of searches.

As for SEM (Search Engine Marketing), it is like a tool to position between advertisements and paid ads.

4 - Ease of navigating your site and capturing your proposition

A user-centered interface makes users feel comfortable when navigating your site and makes it easy for them to do so without problems.

The idea is to put yourself in the place of first-time visitors; in this way, the user positions himself in a place of unfamiliarity and creates easy and intuitive navigation.

The graphic interface designer publishes on the web and other channels, landing the central idea of your business.
The messages that allow user-system communication are materialized and built.

An interface UI (User Interface) adapts to all interfaces. They're the visual user environments. They control the actions of the device and also receive the responses it sends. Interface design goes hand in hand with UX (user experience). These tools complement each other to optimize navigation.
So you can know if the interaction is adequate or not. And take actions to optimize each case.

5 - Direct communication with the user

Being accessible and humanizing your brand through contact with users generates a positive response and greater trust.

If people feel accompanied in the buying process and notice that you are willing to help them with their queries, you get a lot of visitors and customers.

Considering the user's way of interacting, a design is successful when it allows communication between your company and customers.

6 - User experience as a priority

A design that adapts to the device produces a better user experience and greater confidence in your business since you project a professional image.

Increased sales of products or services based on user experience (UX) have to do with better design. The design approach to the audience has never been as essential as it's today, even without being so aware of it.

It's essential to have adapted content about all types of users. So incorporating tutorials will make navigating your site a good experience for those who know and need help.

7 - Consistency in information and design

When you are consistent in the way you present your content and information, everything is well distributed, and you don't offer several things on the same page, you not only achieve a harmonious site, but also give a professional image.

With a coherent design, people move forward and go through your different pages, feeling that they are still in the same place and associate you with a particular style. This visual coherence is also related to textual coherence, thus creating a complete and clear message without confusion.

8 - Customer acquisition and loyalty

With the design of an interface where people can find what they are looking for easily, they navigate taking the time they need, and you make them want to continue entering and consulting your website.

Every day the competition on the Internet increases, so it's essential to keep customers satisfied. One of the fundamental tasks of your business is to create a positive user experience that customers feel cared for before requesting a quote, with lots of information that makes it clear what you offer; during the purchase process, with personalized interaction, and after buying.

If the interest of your company is to continue in contact and have a relationship with current customers, try to build trust to get a positive testimony, this helps to grow and attract more customers.

Remember that design interfaces are intuitive, modern, and practical.

Stay competitive in the market by making your visitors feel comfortable and find what they are looking for easily in your interface design so that more customers choose you over the competition.

What is inbound marketing on your website?

Today's marketing bets on strategies for business growth with a more human interaction between the company and customers.
In this way, it attracts more prospects and transforms them into new customers: Interact with them on sites, platforms, and social networks, when they want, where they can.

This is the inbound marketing philosophy.

Inbound marketing is the best way to market your products or services, and it is also the best way to help your current and potential customers.

The most stable contact between your customers and your business is your website, and because of that is essential to have inbound marketing in your web design.

Inbound marketing on your website

Your website is nowadays the visible face of your brand, everything that includes and communicates your business.

It is essential to have a good web design thought about user experiences, where users can get an idea of the company based on a professional image and communication.

An optimal site offers the best aesthetics with the necessary content to position itself to your target audience.

Websites are dynamic and updated according to the needs of your customers and prospects, but…
How is the process of designing a website more efficient?

Through a fast and agile process: the Growth-Driven Design.

What is Growth-Driven Design?

Growth-Driven Design is an approach to website design and maintenance that minimizes the risks of traditional web design.
This systematic approach shortens the time to launch by using data, learning, and continuous improvement.

Instead of making an isolated investment in your website every few years, Growth-Driven Design (G.D.-D.) proposes an efficient construction of the site to which improvements are implemented, through a cyclical process of planning, testing, implementation, and dissemination.

The three pillars of Growth-Driven Design are:

The benefits of applying Growth-Driven Design

Instead of planning to do everything, GDD focuses on iterations or "sprints" for shorter timeframes (less risky and less expensive).

It consists of design tests on your users' existing data and implementing or discarding changes according to the results obtained.

Adapt your site according to the needs of your audience.

With an intuitive knowledge of the habits of users within a website and you get to refine the site to achieve a simple and enjoyable user experience based on actual results.

Create a positive user experience.

While user experience is essential, a good web design that offers advantages is important.

Ensure the navigation of your site with a good design and development.

Remember that the loading time has to be less than two seconds since people will leave after that time if they do not receive a response from your website.

Give the relevance that usability needs.

The user enters your website from their mobile, tablet, or desktop computer. The design must respond in the shortest possible time.

With a responsive design that adapts to different formats and devices and offers the best experience to visitors.

You get to optimize the results you seek by implementing measures that facilitate, improve and enable navigation. It is an investment that offers an excellent means of communication with users or the interested public.

Web design is an essential element since it is in charge of creating the public and visible face of a brand.

The challenges, and unreliable and inconsistent results that teams experience during a website redesign are a product of outdated strategies.

Growth-Driven Design is an approach to web design that eliminates many pitfalls and drives optimal results using data.

Growth-Driven Design brings:

Invest in the growth of your business with the inbound marketing philosophy by applying Growth-Driven Design.

Growth-Driven Design is an investment that delivers reliable results month after month. Your website gets stronger as you continue to measure, iterate and act.
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