Technology stack, the scalability wildcard for your organization

Judging by the beginning of the title, you'll think that we're about to talk about electric batteries or stacks of objects. We like the second one, so we'll give you the first preview: a technology stack is the software starter pack in companies that need ensure sustained growth with a future project in mind.

It's enough to select the correct objects in this technological stack to expand the commercial horizons of a company from the beginning with IT tools. That is why it's essential to know the scalability capacity.

The definition of a technological stack implies a previous work of strategic analysis because the choice of the software products that are going to shape, it's the tools that are going to work in a systemic way as the business grows with its customers. So this selection should by no means be taken into account in isolation.

Technology stack... what is it?

Stacks in the IT world refer to a collection of programs that work together to provide specific functionality. For example, a web development stack may include an operating system, a web server, a programming language, and a database.

Hand in hand with this, one of its greatest strengths implies ability to adapt to the requirement. If we're facing a project related to the marketing area, we've a MarTech stack. If we're in charge of a finance project, we've a FinTech stack. As each stack has a compendium of technologies, they all provide a standardized set of tools to implement whatever the application is, benefiting to reducing the amount of time and effort in development.

The stacks are commonly used by organizations to develop internal applications and to offer services. For example, a company may use a web development stack to create an e-commerce application. On the other hand, a hospital may use a mobile development stack to create a mobile application for patients.

A clear example we can provide from Lab9 regarding technology stacks is our work for Sharyco, a corporate application supported by at least four developers and a mobile development stack.

How to build a technology stack correctly 

While there are no hard and fast rules about what may or may not guarantee your organization's technology success, these recommendations can guide you in how diagram your scalability stack. Next:

For example, if you plan to add email to your MarTech stack, you should consider what other channels would be in the future. If you plan to add a chatbot or messaging via WhatsApp, you'd be better off jumping into a platform like Twilio early on.

Take advantage of open source technology: open source tools are free and freely available, which gives your company free access to use, copy, modify, share and build on existing code and applications.

For example, we can cite the popular MEAN technology stack, which includes MongoDB, Express.js, AngularJS and Nodejs, all of which are open source and free.

Consider the team's experience: building certain types of technology stacks requires different levels of expertise. In fact, adopting new technologies can even slow down or stall progress if you don't have an experienced team. To avoid this, you should training collaborators or hiring a specialist.

The user as the protagonist: there's nothing better than knowing your customer's pain points to come up with an idea that meets each and every one of their needs. Research, analysis and establishment of parameters are essentials for a project to have a budget according to the scalability of the technological stack.

Soft skills + commercial team = an art that you must master

In the background of the City of Light with its typical boulevards and triangular blocks, Lily Collins plays the character of Emily in Paris. A series of Parisian luxury that shows how a young American girl achieves her dream of working for a successful marketing agency. Soft skills play a defining role in many situations that unfold in the story. Intelligent dialogues, teamwork, and empathy among peers and clients are just a few examples of the success of a good command of soft skills within your sales team.

What are soft skills?

Soft skills are nothing more than the inner toolbox in every person when interacting with the outside world. It's how the individual manages to weigh difficulties in making satisfying relationships by knowing how to use verbal and non-verbal communication. 

The ability to innovate and learn, active listening, communication, critical thinking, and interpersonal communication skills are characteristics that make a person able to interact effectively in any social ecosystem.

Currently, diplomacy within work environments would be something like gold dust, not only because of the lack of training in general but also because knowing how to link from the mediated word and active listening implies a bonus to nurture trust between brands and their prospects. In other words, the management of soft skills in the corporate environment is a way of being one step ahead of what people are looking for and need.

Why train my sales team in soft skills? The seven reasons

A survey conducted in the United States of more than 650 companies reveals that soft skills are the most in-demand by employers. Unfortunately, emotional intelligence has been relegated to the background for many years. This issue has been biased in university curricula since its inception. This explains why 73% of the employers who participated in the sample affirm that it is difficult to find candidates with qualities and competencies related to soft skills.

We know that speaking in commercial terms implies a whole question of supply and demand, conquered prospects, and closed accounts. But for these things to happen successfully, building lasting relationships with customers goes beyond the technical skills of the person trying to sell a product or service. 

Knowing how to detect the client's non-verbal messages from their body language - gaze, posture, tone of voice, silences, and more - implies exceptional handling of communication skills, clearly added to the intelligence to know how to speak at the right time and in the right way. All this little combo leads to your company's business strategies making a significant difference in the company-customer relationship. At the end of the day, commercial impact based on soft skills is guaranteed success.

Here are seven reasons why you should think about enhancing the soft skills of your human resources in the commercial area: 

1. They improve decision making

CEOs are responsible for making crucial decisions that impact any organization. In this, the decisions they make are aligned with listening skills. However, these competencies are not only required at the senior level but should act as a cascade effect down to the middle levels, where feedback between manager and team strengthens relationships and encourages innovative ideas.

2. They drive positive change

Lack of communication can generate confusion and inefficiency, which translates into losses for the organization. Avoiding this requires the existence of an excellent communication channel, which should not only exist within the commercial team but also in the rest of the organizational chart in pursuit of the alignment of objectives.

Thanks to this, employees are aware of the challenges faced by the business and can provide brilliant solutions, bringing about positive changes without a doubt.

3. Creates a healthy work environment

Empathy fosters a positive and supportive work environment, eliminating any unnecessary competition. Here employees are more prepared to take risks and move up the ladder. There, employees feel more confident expressing their thoughts and providing honest feedback to the organization. This thing is the kind of valuable input for optimizing processes and discovering new talent.

As a colorful fact, within Lab9's internal team, we work based on agile methodologies, which is why video calls and messages via Slack have a high level of frequency. This tool allows communication between the different areas of the company to be fluid and transparent so that employees can respectfully express their contributions to the organization itself and commercial projects.

4. They help to solve problems more efficiently

Developing soft skills such as communication and active listening will make employees more proactive in recognizing problems and finding intelligent solutions in a more timely manner.

5. Soft skills improve customer service

With employees trained in soft skills, they will learn to identify problems effectively and establish solutions tailored to their customers' needs. Empathy will translate into compassion and patience in dealing with customers, especially in pre-sales and after-sales service.

6. Increases the number of sales

During the negotiation, soft skills match the company's interests with the prospect's needs. In this kind of commercial conversation, the sales team can persuade customers by increasing sales.

7. Improve employee retention

A company's retention rate increases when it begins to focus on boosting the interpersonal skills of its employees. Soft skills training involves personal and professional growth at the same time.

Branding in construction: intelligently build your company's DNA

"You are for me, the wind has told me so,
you are for me, I hear it all the time…"

(“Eres para mí, me lo ha dicho el viento,
eres para mí, lo oigo todo el tiempo…”
Translate of Julieta Venegas´ song)

Yes, you hummed it, and that's fine, that is "good branding". A catchy and fun tune plays in the background, immersing us in a story of encounters and misunderstandings: the famous and acclaimed "I Don't see you but I feel you're There". Whether you want to or not, when things are inescapable, there is no escaping what is meant to be, and even more so if it is coldly calculated.

With enchanting and magical gadgets, branding behaves as the starter pack of every company that seeks to stand out and acquire a differential against the rest of the competition. Moreover, the ecosystem belonging to the real estate and construction business is the perfect place to apply strategies that provide organic and effective recognition between customers and their favorite products.

Branding has the particularity of involving various tactics from the marketing area to connect brands with their target audience through the creation of a complete experience. It involves not only visual aspects such as a unique typography or a color but also the whole behind-the-scenes, which has to do with the unconscious message that the firm intends to convey.

Defined more formally, we can say that branding is the process of creation, construction, maturation, and strategic development of a brand. It is a constant circuit - one might even add philosophical - in which a company's objectives are susceptible to being molded to perpetuate its permanence over time.

This is possible through the introspective work that the marketing team must work on, determining and establishing the brand's identity, its purpose in this world, and more. We can get this conclusion by answering the following questions: who am I, what is my mission, what are my values, and what is my target audience?

Jeff Bezos, CEO of the e-commerce company Amazon, famously stated that "branding is what people say about you when you are not in the room". How true is this? Let's see…

The brand promise

One of the biggest ambitions in the branding exercise is total control of what people say and what they don't say about a company. That is why not only marketing specialists participate in this process, but also the consumers themselves who attach their perceptions, inaugurating brand meanings minute by minute. Of course, these actions are the fruit of the consciousness of the human mind.

By the way, the movie starring Will Smith and Margot Robbie under the name "Focus" in one of its scenes alludes precisely to this phenomenon we mentioned: the professional swindler -Smith- is in charge of "programming" the mind of the bettor through the identification and repetition of the number 55. Finally, the latter opted for the target number, and the character played by Smith achieved his goal.

The construction universe, without any problem, has everything to gain to use the strategies that generate a promise of value and commitment to loyal and potential customers. This is about establishing a connection, firstly emotional and secondly rational, to communicate to them that the company is what they are looking for if they are undecided.

The question is whether the pieces that contain the corporate proposal fit perfectly with the pieces that bring with them people's impressions. Are you looking for good quality materials at the best price for your home or business? My company is your solution.

Elements that can't be missing in your branding strategy

  1. The tone of voice: your brand must differentiate itself from others in a unique way.
  2. Quality: it's better to make little relevant content than to elaborate tactics of little consistency that only destroy the relationship with your stakeholders.
  3. Relevance: if your message lacks values that people are free to identify with, it's meaningless. Taking advantage of the meeting points with your audience is the smartest option.
  4. Consistency: it's recommended to insist and remind customers that you are there, marking your presence, otherwise you could run the risk of disappearing.
  5. Opportunity: the context is key to defining communication channels and times that will favor a successful reception of your business DNA.

Tips for improving your branding strategy

In case you are an architect, civil engineer, interior designer, or real estate company looking for good positioning and that also intends to establish a close dialogue with your audience, pay attention to the following branding recommendations:

Marketing + construction companies = guaranteed success

Have you ever thought about powerful marketing can be in real estate development and construction? It is precisely this fabulous duo that triggers the effective and successful realization of a purchase decision.

Marketing is a tool known to be involved in market research, the development of sales strategies, and the analysis of metrics. Whatever the organizational typology, it is essential to resort to actions that allow building the profile of the buyer persona (the ideal customer model that a company has), making a list of objectives, outlining the path to follow, and observing the results (positive or negative), is elementary.

In an arid terrain as the construction industry may seem, the application of tools belonging to marketing, in its range of options such as B2B -business to business- or also known as B2C -business to consumer-, stand as bulwarks against unrealized sales, unreached potential customers and unfulfilled budgets.

If we are talking about a construction company whose stakeholders -strategic customers- are other companies, we are talking about the B2B sales process. In this case, it is of utmost importance to understand where the opportunity and complexity of this marketing technique lie.

Marketing B2B implementation

As we already know, when engaging in a dialogue with a large organization, we are not only faced with a large group of people involved in decision-making but also with a much colder and more strategic attitude when it comes to saying yes at the time of purchase.

For this reason, there are at least five stages that must be during the implementation of B2B:

What is B2C in marketing?

If we take an imaginary picture of a person choosing a product from the shelf or choosing which smartphone model and color to purchase from a buying and selling site, we are talking about the B2C process.

In contrast to B2B, where sales strategies start with a company and end with a final consumer, we are dealing with B2C.
Another particularity of this typology is the motivation that triggers the consumer's decision-making. If the B2B world were purely and exclusively rational, in B2C, the mobilizing reason would be emotional. In other words, the emotional perception depends solely on how well the company connects with people's most sensitive side.

Within the company-consumer universe, sales are of lower value and much more impulsive due to the psychological factor involved in goods and services that are in free supply and demand. In this sense, the person discards the selection by specific characteristics of the product but prefers to choose and buy something that involves an added value in terms of the heart: something that reminds him of good times, something that activates his positive emotions, or something that allows him to experience much more than a mere object of consumption. For this reason, in B2C marketing, communications are built on the values of subjectivity, emotion, and creativity.

Unlike B2B, this type of sales has a distinctive feature: it is on the sentimental experience of customers, so it can often happen that the analysis of marketing strategies in these cases is hard to carry out because hearts are still immune to metric X-rays. However, tools can help us to be closer to expectations. Some of them are:

User interface design: 8 benefits to implementing in your business

We know that today the way of selling has changed, potential customer investigates the multiple options from their device and reaches your offer online.

The first thing he sees is the design, the images impact and attract if they are well studied and applied. When you have captured the customer's attention, you have a few seconds to catch him to read your sales proposal.

In order to attract customers and sell, it's necessary to have a good design interface.

Following the company analysis, with updated ideas, a system is created that integrates all the aspects that make up a great business as communication with your customers.

A well-applied user interface design contains the study of the user's tasks. Here the scenarios are created for the user, and the actions of the interface are defined. Because of that the navigation is pleasant and efficiently delivers your company's message.

The 8 benefits of having a good interface design:

1. Clarity in knowing who you are and what you offer

Knowing how to meet the expectations of your users is essential, before designing the platforms of your business you must have studied your potential customers, in a previous investigation (research).

If you know what your audience is looking for and likes you can create the interface without confusion and with a design that communicates your business, making it clear what you offer and what differentiates you from the competition.

Examples in the design of a graphic interface:

Respect consistency between design pieces, creating patterns with visual identity
Place accurate text on buttons with a link to direct the root for the potential customer
Introduce each element of the navigation menu and any other textual content to show an organized interface
Communicate messages concisely to make your proposal quickly and easy
The design must be at the service of the message and provide dynamism and visual clarity

2 - An impressive first impression

The first impression that the user has of your site is essential to their permanence on it.
A strategic content set, where the offers are not mixed or confused, impacts the first impression the visitor gets and his stay. The interface design allows the user to interact with the program and send commands to it so that it works intuitively.

3 - Positioning with SEO

A well-thought-out and conscious design will improve the position of your website on the internet. When a user takes more time on the web, it means that is easy for him to handle and read your content, so he stays on your site. And this is a benefit of SEO (Search Engine Optimization), which helps you to rank organically.

Search engines (such as Google and Youtube) establish a relationship between the time spent on a site and its relevance for the search to be fast and effective.

Keywords should be included in the design and text using SEO in a natural and well-studied way. It is achieved by searching on platforms such as Ubersuggest or Answer the Public, with the volume of searches.

As for SEM (Search Engine Marketing), it is like a tool to position between advertisements and paid ads.

4 - Ease of navigating your site and capturing your proposition

A user-centered interface makes users feel comfortable when navigating your site and makes it easy for them to do so without problems.

The idea is to put yourself in the place of first-time visitors; in this way, the user positions himself in a place of unfamiliarity and creates easy and intuitive navigation.

The graphic interface designer publishes on the web and other channels, landing the central idea of your business.
The messages that allow user-system communication are materialized and built.

An interface UI (User Interface) adapts to all interfaces. They're the visual user environments. They control the actions of the device and also receive the responses it sends. Interface design goes hand in hand with UX (user experience). These tools complement each other to optimize navigation.
So you can know if the interaction is adequate or not. And take actions to optimize each case.

5 - Direct communication with the user

Being accessible and humanizing your brand through contact with users generates a positive response and greater trust.

If people feel accompanied in the buying process and notice that you are willing to help them with their queries, you get a lot of visitors and customers.

Considering the user's way of interacting, a design is successful when it allows communication between your company and customers.

6 - User experience as a priority

A design that adapts to the device produces a better user experience and greater confidence in your business since you project a professional image.

Increased sales of products or services based on user experience (UX) have to do with better design. The design approach to the audience has never been as essential as it's today, even without being so aware of it.

It's essential to have adapted content about all types of users. So incorporating tutorials will make navigating your site a good experience for those who know and need help.

7 - Consistency in information and design

When you are consistent in the way you present your content and information, everything is well distributed, and you don't offer several things on the same page, you not only achieve a harmonious site, but also give a professional image.

With a coherent design, people move forward and go through your different pages, feeling that they are still in the same place and associate you with a particular style. This visual coherence is also related to textual coherence, thus creating a complete and clear message without confusion.

8 - Customer acquisition and loyalty

With the design of an interface where people can find what they are looking for easily, they navigate taking the time they need, and you make them want to continue entering and consulting your website.

Every day the competition on the Internet increases, so it's essential to keep customers satisfied. One of the fundamental tasks of your business is to create a positive user experience that customers feel cared for before requesting a quote, with lots of information that makes it clear what you offer; during the purchase process, with personalized interaction, and after buying.

If the interest of your company is to continue in contact and have a relationship with current customers, try to build trust to get a positive testimony, this helps to grow and attract more customers.

Remember that design interfaces are intuitive, modern, and practical.

Stay competitive in the market by making your visitors feel comfortable and find what they are looking for easily in your interface design so that more customers choose you over the competition.

What is inbound marketing on your website?

Today's marketing bets on strategies for business growth with a more human interaction between the company and customers.
In this way, it attracts more prospects and transforms them into new customers: Interact with them on sites, platforms, and social networks, when they want, where they can.

This is the inbound marketing philosophy.

Inbound marketing is the best way to market your products or services, and it is also the best way to help your current and potential customers.

The most stable contact between your customers and your business is your website, and because of that is essential to have inbound marketing in your web design.

Inbound marketing on your website

Your website is nowadays the visible face of your brand, everything that includes and communicates your business.

It is essential to have a good web design thought about user experiences, where users can get an idea of the company based on a professional image and communication.

An optimal site offers the best aesthetics with the necessary content to position itself to your target audience.

Websites are dynamic and updated according to the needs of your customers and prospects, but…
How is the process of designing a website more efficient?

Through a fast and agile process: the Growth-Driven Design.

What is Growth-Driven Design?

Growth-Driven Design is an approach to website design and maintenance that minimizes the risks of traditional web design.
This systematic approach shortens the time to launch by using data, learning, and continuous improvement.

Instead of making an isolated investment in your website every few years, Growth-Driven Design (G.D.-D.) proposes an efficient construction of the site to which improvements are implemented, through a cyclical process of planning, testing, implementation, and dissemination.

The three pillars of Growth-Driven Design are:

The benefits of applying Growth-Driven Design

Instead of planning to do everything, GDD focuses on iterations or "sprints" for shorter timeframes (less risky and less expensive).

It consists of design tests on your users' existing data and implementing or discarding changes according to the results obtained.

Adapt your site according to the needs of your audience.

With an intuitive knowledge of the habits of users within a website and you get to refine the site to achieve a simple and enjoyable user experience based on actual results.

Create a positive user experience.

While user experience is essential, a good web design that offers advantages is important.

Ensure the navigation of your site with a good design and development.

Remember that the loading time has to be less than two seconds since people will leave after that time if they do not receive a response from your website.

Give the relevance that usability needs.

The user enters your website from their mobile, tablet, or desktop computer. The design must respond in the shortest possible time.

With a responsive design that adapts to different formats and devices and offers the best experience to visitors.

You get to optimize the results you seek by implementing measures that facilitate, improve and enable navigation. It is an investment that offers an excellent means of communication with users or the interested public.

Web design is an essential element since it is in charge of creating the public and visible face of a brand.

The challenges, and unreliable and inconsistent results that teams experience during a website redesign are a product of outdated strategies.

Growth-Driven Design is an approach to web design that eliminates many pitfalls and drives optimal results using data.

Growth-Driven Design brings:

Invest in the growth of your business with the inbound marketing philosophy by applying Growth-Driven Design.

Growth-Driven Design is an investment that delivers reliable results month after month. Your website gets stronger as you continue to measure, iterate and act.
We can help you.

The importance of cross-selling in the Amazon business model

Cross-selling is the sales strategy popularized by Amazon where products or services are displayed next to the product your customer is interested in buying.

It is an excellent way to increase customer loyalty. This strategy makes cross-selling an ideal to foster the growth of a digital business.

Implementing the suggestive offer helps to increase sales, as there are features in different products that relate to the ones your customers went to buy. This way, taking advantage of promotions and quantity discounts, they finally buy several related or complementary products.

For example, if a consumer enters the process of buying a TV, the chosen product appears on the screen, and others, such as wall brackets or tables with the measurements for that TV added to the cart.

Although is a pioneer in this model, many e-commerce platforms currently offer to cross-sell: Mercado Libre, Tienda Nube, Diggit, and many others.

Amazon attributes the cross-selling technique to 35% of its sales today.

This action is a commercial strategy to obtain customers that want to buy other products and spend more. Just by logging on to the site and clicking on any product, the other tempting options unfold.

The intelligence of Bezos, the founder of Amazon, to implement cross-selling in a business that offers such varied products has allowed him to obtain millionaire profits over his competitors, taking advantage of the emotion of the customers' purchase.

How Amazon has become the World's largest e-commerce Platform

It has established itself as one of the world's most profitable and popular e-commerce companies for entertainment and various products, along with Netflix, who until now had almost no rivals within the streaming after Blockbuster closed its doors for good. (Read the article on Netflix)

Amazon's rise as a cloud platform is due to its entertainment service and products for sale, such as software, video games, music, books, clothing, furniture, etcetera.

It is gaining millions of followers with content and making great audiovisual productions for series lovers, which it broadcasts via streaming, just like Netflix.

The History of Amazon

It was founded in 1994 by Jeff Bezos. Previously, he had resigned as vice president of D. E. Shaw & Co, a Wall Street company, and moved to Seattle, where he began working on a business plan, which would eventually become
Bezos chose the name Amazon for his e-commerce business from the meaning of the term "Amazon," linked to the exotic Brazilian region and the river that bears the same name, which is the largest in the world, as he planned to make his company the largest in the world as well.

He drew up a list of 20 products online, of which only five remained: CDs, computers, software, videos, and books. Among this smaller list, the founder decided to sell books online due to the worldwide demand for literature.

The reduced prices for books and a long list of titles brought Amazon success, so it became a recognized online platform to sell digital books.

Amazon's business plan was risky, as it expected to get benefits on its initial investment within five years, which could go very well or badly.

However, luck was on their side because while many companies ended up melting down due to the expansion of the internet in the early 2000s, Amazon stuck with it and started to grow, making huge profits that proved the success of their ambitious plan.

Amazon launched a new marketing strategy called Amazon Prime Day

The company offered the opportunity to its Prime customers to get flash deals on millions of products during 'Prime Day'. However, in 2019 taking into account the success of the previous Prime Day launch, Amazon decided to increase the offers from 24 to 48 hours.

The Amazon case is another evidence that growth does not necessarily have to be short-term, but focusing on the strategy makes the difference too.

Companies like Apple, Google, Coca-Cola, Lay's, and Netflix themselves achieved a position in the market by creating products or services designed to meet the demand of a large audience. Amazon is one of the most profitable companies in recent years and probably the second in e-commerce.

Learn about success stories in online business by reading our articles and in our networks.

Hubspot: One of the most comprehensive automation software

HubSpot is a software developer and marketer that offers sales, customer service, and marketing tools. Hubspot is the creator of the inbound methodology.

This methodology is slowly being introduced in Latin America but is already well developed in North America and Europe and is a new way of thinking about strategies to attract customers to your business.

Your sales team needs to understand the context in which your customer is and to identify the needs and problems they are looking to solve because as your business grows, you need a system that allows you to document and store all that information.

The situations we mentioned are perfect for addressing with a CRM (Customer Relationship Management) since this tool allows you to organize and intelligently use all the information about your prospects and potential customers.

The inbound methodology applies to every department of your company and is referred to as the "inbound philosophy'', as it can apply even to our daily lives.

HubSpot offers a complete and easy-to-use CRM platform for implementation in your business.

What is the Hubspot story?

Brian Halligan and Dharmesh Shah are the founders of HubSpot. In 2004 they founded the company because they noticed that the way consumers were buying was changing, that no one wanted to be invaded by commercials or advertisements, and from that observation, they developed this new methodology.

Since 2005, the year in which the company opened its doors, until today, they haven't stopped growing. In 2014 HubSpot launched its own CRM.

It's designed to work seamlessly with a company's sales department and is free with the basic version. If you require advanced integrations, you must pay a fee.

HubSpot is set on the inbound principle, which advocates the idea that people don't feel comfortable being invaded and chased by companies to buy their products or services and, to this day, continues to advocate that this is the right way to do business.

What is inbound?

As we all know, since marketing appeared, the audience received content that wasn't always interesting. That is called outbound marketing or the traditional way. But now, with this new era, inbound marketing forms connections for the customer by solving real problems.

Inbound is the philosophy on which HubSpot built its company. This philosophy adapts to business and is feasible to apply to different areas: for example, we've inbound marketing, inbound sales, and inbound operations, and each one adapts its tasks to this business methodology.

To understand an example of how we can apply inbound in a business, let's take a look at
how inbound marketing works, and the main area where HubSpot started to implement this methodology.

It relies on the principles of inbound and connects with marketing tasks, taking the customer as the center of a company's operations and understanding that they no longer want invasive content that forces them to buy by insistence.

Inbound marketing seeks to bring quality content to customers, bringing what they need and in the format they are looking for. Inbound marketing is a more human way of doing business that always seeks customer satisfaction.

Inbound strategies: Attraction - Interaction - Delight

This strategy aims to attract new and retain old and current customers.


Create relevant content such as blog articles, social media posts, tutorials, and emails with news and information that interests them.

To arouse interest in your customers through inbound marketing, optimize all content with an SEO strategy, which consists of associating phrases and keywords to your products or services and specifying how they can help your customers solve their problems and achieve their goals.

In this way, your content will systematically appear to the target audience you are looking for.


You've to focus on how the customer service team handles calls from prospects and prospects. Always sell a solution rather than a product.

The interaction will ensure that the deals you close represent real advantages for your customers, delivering value to ideal customers.


The delight strategy of inbound marketing aims to ensure that the customer feels satisfied, happy, and at ease after making a purchase.

Your sales team acts as advisors and consultants even in after-sales. Tools like online chats, surveys, and social media allow to stay in touch with the customer and build trust, ensuring a great shopping experience.
After the global impact of the pandemic, the world is mutating to a new way of doing business and a new way of socializing, which large companies could take into account if they want to grow in the new era.

Incorporating new technologies with a human approach to doing business and keeping in mind the satisfaction of employees and customers are the keys to companies that, even with the pandemic, have still grown. HubSpot is one such example.

To learn more about new sales systems and stay updated, follow us on our social media.