There is no doubt that Artificial Intelligence (AI) is advancing by leaps and bounds, showing us that many of the things that we thought impossible a few years ago are 100% possible today thanks to it.
Far from taking your job, AI is at the service of us humans. In fact, the goal of artificial intelligence is to make people's lives easier. This is why at Lab9 we believe that AI tools are there for us to exploit and maximize our work.
The importance of these tools lies in the fact that they can make your business and/or small brand compete with large companies.
Marketing-specific AI software can help write content, generate SEO-friendly captions, transform a blog post into a video, suggest an advertising strategy, and much more. Seriously, imagine what your marketing team could achieve with a little digital help.
Here we present 5 options for you to take your digital presence to another level🚀
HOOTSUITE.
Managing social networks is not just about uploading pretty reels... Between creating content, scheduling that content, audience research, modulating messages, monthly meetings with your boss, among other tasks, there is a lot to manage.
Hootsuite can help you do all that (and more) from one easy-to-use dashboard that works with Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
With Hootsuite you get:
- An easy to use social media scheduler.
- Personalized recommendations on the best times to post.
- Intuitive statistics for all your accounts.
- A single inbox for DMs and comments from your networks.
- Sector reference parameters and competition statistics.
- Social media monitoring tools.
- Integrations with all your other tools, including Canva, Hubspot, Shopify, Mailchimp, Microsoft Dynamics, and over 200 others.
WORDSTREAM
Wordstream is another AI-based program dedicated to elevating your advertising game. Use machine learning (ML) to optimize advertising campaigns on various social networks.
Key features of Wordstream include: ML-based ad performance analysis, cross-channel PPC (pay-per-click) ad evaluation, and in-depth campaign analysis. It's useful whether you're fine-tuning existing social media ads or designing a new campaign from scratch.
QUILLBOT
QuillBot's core functionality is to help you creatively rephrase existing content, and it goes far beyond a basic synonym swap. This app can simplify or expand content to make it shorter or more detailed.
It also offers extensions, such as AI tools for web search and research, a reference generator, and a “co-writer” that helps you complete sentences.
Using Quillbot is ideal for when you need to reuse content or generate multiple versions of the same story.
BRAND24
It is a tool that serves to monitor your social networks with artificial intelligence, allowing brands, for example, to be aware of comments in real time.
This app performs a very detailed analysis of the conversations that occur throughout the network about your brand, your products and the competition, so that you can be as informed as possible about the state of your digital reputation.
GROWTHBAR.
GrowthBar is an app that uses GPT-3 technology to automate content generation and offer keyword suggestions, accurate word counts, links, images, among other things.
This tool excels at providing complete backlinking strategies (include links to other websites) and creating outlines for blog post content.
A bonus point: Growthbar offers a Chrome extension for added convenience.
The AI tools that we present to you today are just a small sample of all the options available on the market. The important thing is that you explore, test and find the ones that best suit your specific needs and goals.
⚠️Remember that AI is not a replacement for your creativity or experience, but rather an ally that allows you to work more efficiently, strategically and creatively.
Take advantage of the power of AI to take your marketing to the next level and achieve outstanding results🚀
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