EXPOCON 2025 became one of the most important events of the year for the Knowledge Economy ecosystem in Argentina, and at Lab9 we were proud to be part of it.
Organized by the Government of Tucumán through IDEP, and backed by industry leaders such as Argencon, ALES, ALAI, Mercado Libre, the National SME Secretariat, and CFI, EXPOCON brought together companies, entrepreneurs, professionals, government officials, and students in a space where technology, innovation, and knowledge set the agenda.
For us, it was much more than an event: it was an opportunity to share our vision, generate networking, and learn alongside other key players in the ecosystem.
The Talk by Our CEO, Alejandro Jatib
One of the highlights for us was the keynote by our CEO & Founder, Alejandro Jatib, titled “How to Innovate and Iterate Quickly.”
Alejandro shared insights on how organizations can adapt to a world in constant change, where technology—and especially artificial intelligence—demands new forms of leadership.
Some of the most relevant takeaways from his talk:
- The paradox of Latin America: we have plenty of talent and creativity, but we need to accelerate tech adoption and build a stronger culture of innovation.
- Digital transformation ≠ digitizing processes: true change requires transforming culture and ways of working.
- Iterating fast isn’t failing fast—it’s learning fast: short validation cycles are the key to moving forward with less risk.
- AI as a competitive advantage: those who understand and adopt artificial intelligence first will set themselves apart in the coming years.
- Smart businesses = innovation + AI + culture: the winning formula for building resilient, competitive organizations.
His message was clear: AI doesn’t replace us—it empowers us. It’s up to us to take advantage of it.
Our Presence at the Fundación del Tucumán Stand
We were also present at the Fundación del Tucumán stand, a space that allowed us to connect with entrepreneurs, companies, institutions, and students.
It was the perfect place to:
- Share our experience from over 200 digital projects delivered globally.
- Discuss our approach to innovation consulting, UX/UI, and agile development.
- Exchange ideas, build networks, and hear first-hand about the region’s challenges.
What EXPOCON 2025 Left Us
EXPOCON reminded us why we do what we do: because we believe that innovation, strategy, and agility are essential to building the future of business in Argentina and beyond.
It was an event that inspired us to keep creating, iterating, and helping companies transform uncertainty into real opportunities.
At Lab9, we believe innovation isn’t a one-off event—it’s a habit cultivated day by day. Participating in EXPOCON 2025 allowed us to share our vision, get inspired, and strengthen the connections that drive the regional ecosystem forward.
👉 Acompañamos a empresas y líderes a transformar la forma en la que trabajan, incorporando tecnología, IA y metodologías ágiles para construir negocios inteligentes. ¿Querés descubrir cómo podemos acompañar tu próximo desafío?
