{"id":6959,"date":"2025-04-09T14:39:28","date_gmt":"2025-04-09T14:39:28","guid":{"rendered":"https:\/\/lab9.co\/?p=6959"},"modified":"2025-04-14T14:51:19","modified_gmt":"2025-04-14T14:51:19","slug":"diseno-basado-en-datos-como-usar-metricas-para-mejorar-la-experiencia-de-usuario","status":"publish","type":"post","link":"https:\/\/lab9.co\/en\/diseno-basado-en-datos-como-usar-metricas-para-mejorar-la-experiencia-de-usuario\/","title":{"rendered":"Data-driven design: how to use metrics to improve user experience."},"content":{"rendered":"<p>Web design is no longer just about inspiration or intuition. Today, if you want your site to truly perform, you need to <strong>look at the data.<\/strong>Guessing what your users like might be a good starting point, but <strong>measuring it takes you to another level<\/strong>.<\/p>\n\n\n\n<p>Designing based on data means making decisions using real information: how people navigate, what they click on, where they drop off, how long it takes them to find what they\u2019re looking for. And with that info, you adjust whatever\u2019s necessary to make the experience smoother, faster, and more effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which metrics should you track?<\/h2>\n\n\n\n<p>You don\u2019t need to be a data scientist. There are basic metrics anyone can start tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bounce rate:<\/strong> Are people leaving the site without doing anything? Something isn\u2019t working.<br><\/li>\n\n\n\n<li><strong>Pages per session:<\/strong> If they only visit one page, maybe you're not offering a clear user journey.<br><\/li>\n\n\n\n<li><strong>Time on site:<\/strong> If users leave quickly, they probably aren\u2019t finding what they need or are getting frustrated.<br><\/li>\n\n\n\n<li><strong>Heatmaps:<\/strong> These show where users click most, how far they scroll, and what they ignore.<br><\/li>\n\n\n\n<li><strong>Conversions and funnels:<\/strong> These tell you where people are dropping off (like in a form or just before making a payment).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to apply this data to design?<\/h2>\n\n\n\n<p>The key is <strong>identifying patterns<\/strong> and acting accordingly. It\u2019s not about changing things just for the sake of it, but understanding which parts of your design are causing friction and optimizing them.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If many users abandon their cart, maybe the purchase button isn\u2019t clear enough or the form is too long.<br><\/li>\n\n\n\n<li>If no one scrolls, maybe your most important content is too far down the page.<br><\/li>\n\n\n\n<li>If everyone is clicking on a non-clickable element\u2014watch out! They might be expecting an action that doesn't exist.<br><\/li>\n<\/ul>\n\n\n\n<p>Based on this, you can test changes and measure again. It\u2019s an iterative process: <strong>adjust, test, and adjust again<\/strong>. UX is not static.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to take your website to the next level?<\/h3>\n\n\n\n<p>At <strong>Lab9<\/strong> we specialize in UX\/UI and development. We analyze your users\u2019 behavior, identify opportunities for improvement, and redesign your site with a results-driven logic.<\/p>\n\n\n\n<p><a href=\"https:\/\/lab9.co\/en\/contacto\/\">Get in touch with us!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o web ya no se trata solo de inspiraci\u00f3n o intuici\u00f3n. Hoy, si quer\u00e9s que tu sitio funcione de verdad, ten\u00e9s que mirar los datos. Porque adivinar qu\u00e9 le gusta a tu usuario puede ser un buen punto de partida, pero medirlo te lleva a otro nivel. Dise\u00f1ar basado en datos significa tomar decisiones [&hellip;]<\/p>","protected":false},"author":12,"featured_media":6960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/posts\/6959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/comments?post=6959"}],"version-history":[{"count":0,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/posts\/6959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/media\/6960"}],"wp:attachment":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/media?parent=6959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/categories?post=6959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/tags?post=6959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}