{"id":7129,"date":"2025-08-21T19:35:56","date_gmt":"2025-08-21T19:35:56","guid":{"rendered":"https:\/\/lab9.co\/?p=7129"},"modified":"2025-08-22T19:46:09","modified_gmt":"2025-08-22T19:46:09","slug":"https-lab9-co-blog-veo3-sora-ia-video-agencias-marcas-productoras","status":"publish","type":"post","link":"https:\/\/lab9.co\/en\/https-lab9-co-blog-veo3-sora-ia-video-agencias-marcas-productoras\/","title":{"rendered":"Veo 3 and Sora: Video AI has already changed the game for agencies, brands, and production companies."},"content":{"rendered":"<figure class=\"wp-block-video\"><video controls src=\"https:\/\/lab9.co\/wp-content\/uploads\/2025\/08\/estilos-L9-ai-b.mp4\"><\/video><figcaption class=\"wp-element-caption translation-block\">Lab9 + AI: We explore the potential of <strong>Veo 3 and Sora<\/strong> in creating visual experiences.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A New Chapter for Video: From Promise to Reality<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">By August 2025, talking about AI-generated video no longer sounds like science fiction. Tools like Veo 3 (Google) and Sora (OpenAI) are redefining what we mean by audiovisual production: you type a text prompt and get a video with a quality that seemed impossible just a few years ago.<\/p>\n\n\n\n<p class=\"translation-block\">For agencies, brands, and production companies, this isn\u2019t just a technological leap\u2014it\u2019s a cultural and creative shift that changes how we think, produce, and distribute content.<\/p>\n\n\n\n<p><strong>From the editing room to the keyboard: the new workflow<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Previously, producing a video involved coordinating filming crews, editing, post-production, equipment rentals, locations... Today, AI allows you to <strong>prototype an idea in minutes<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want to test a campaign concept? Create a video in Sora.<br><\/li>\n\n\n\n<li>Need to show a client a more realistic storyboard? Use Veo 3 to bring that script to life.<br><\/li>\n\n\n\n<li>Looking to reduce pre-production costs? You can do so without spending money on sets or actors to validate ideas.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">This doesn't replace traditional production, but it does speed it up and make it more strategic: <strong>less trial and error, more focus on what really matters<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creative Agencies: From Threat to Opportunity<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">For agencies, AI in video may sound like a threat (\u201cwhat if clients just generate everything themselves?\u201d). But the reality is different: creativity, not the tool, is the true differentiator.<\/p>\n\n\n\n<p class=\"translation-block\">The gap between a mediocre output and a memorable one lies in how you use AI to tell a story. It\u2019s not the same to prompt \u201ca dog on the beach\u201d as it is to craft a prompt with narrative, brand tone, and user experience in mind. That\u2019s where creative teams remain irreplaceable.<\/p>\n\n\n\n<p class=\"translation-block\">In Argentina and across Latin America, agencies are already adopting these models into their workflows\u2014not as replacements, but as allies to prototype, iterate, and convince clients faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brands: More Content, Less Friction<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Digital marketing demands a massive amount of visual assets: TikTok campaigns, Instagram reels, YouTube videos, programmatic ads\u2026 And this is where AI video generation shines: it lowers barriers and multiplies speed.<\/p>\n\n\n\n<p>Brands can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Test multiple versions of a spot before investing in a full shoot.<\/li>\n\n\n\n<li class=\"translation-block\">Adapt a single concept for different markets with minimal changes in context and style.<\/li>\n\n\n\n<li class=\"translation-block\">Optimize budgets without sacrificing visual quality.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">AI won\u2019t replace premium productions, but it unlocks a new volume of creative output, perfect for competing in an attention economy where you only have seconds to engage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Production Companies: From Fear to Reinvention<\/strong><\/h2>\n\n\n\n<p>Production houses may feel the most tension from this shift\u2014but they also stand to gain the most. How?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Using AI to create pre-visualizations that win clients over.<\/li>\n\n\n\n<li class=\"translation-block\">Speeding up pitch processes with materials closer to the final product.<\/li>\n\n\n\n<li class=\"translation-block\">Experimenting with hybrid formats: AI + real footage, instead of one or the other.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">In an increasingly competitive audiovisual market, the key advantage won\u2019t be having the technology, but knowing how to integrate it with human talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Human Factor Remains the Differentiator<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">At the end of the day, technology democratizes\u2014but creativity differentiates.\nYou can have the best tool in the world, but if you don\u2019t know what story to tell, the result will be flat.<\/p>\n\n\n\n<p>Agencies, brands, and production companies that understand this won\u2019t just survive this wave of change\u2014they\u2019ll lead it. Because the real value lies in connecting with audiences, evoking emotions, and building memorable brands. And that\u2019s something no AI can do alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Disruption in Disguise: Opportunity Ahead<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The arrival of Veo 3 and Sora signals the beginning of an era where video production feels more like writing than filming.\nAnd that opens up an entirely new world of possibilities for those of us who work with visual content.\nThe question that remains is simple\u2014and powerful:\n \ud83d\udc49 If creating a video is easier than ever, what will you do to make yours truly unforgettable?<\/p>","protected":false},"excerpt":{"rendered":"<p>Un nuevo cap\u00edtulo para el video: de la promesa a la realidad En agosto de 2025, hablar de video generado por inteligencia artificial ya no suena a ciencia ficci\u00f3n. Herramientas como Veo 3 (Google) y Sora (OpenAI) est\u00e1n redefiniendo lo que entendemos por producci\u00f3n audiovisual: escrib\u00eds un prompt en texto y obten\u00e9s un video con [&hellip;]<\/p>","protected":false},"author":12,"featured_media":7132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[108,119,94,118,117],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ia","tag-ia-de-video","tag-innovacion","tag-sora","tag-veo-3"],"_links":{"self":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/posts\/7129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/comments?post=7129"}],"version-history":[{"count":0,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/posts\/7129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/media\/7132"}],"wp:attachment":[{"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/media?parent=7129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/categories?post=7129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lab9.co\/en\/wp-json\/wp\/v2\/tags?post=7129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}