After having defined the User Flow of the buyer persona, we structured the visual model of the web with a focus on the company and copywriting projects.
Based on a branding already created, we set out to define a design system with the layout of headlines and texts, which also contained the style guide adapted to the web -color palette, size and typographic weight.
Carrying out an extensive analysis towards the user is the first big step to perfect the customer journey. In this case, we study the various users and emphasize the need to reflect the project together with the people who make it possible.
With minimalist inspiration, we create a visual experience based on the cosmos through a color palette and personalized textures.