Behind intelligent solutions there is a whole preliminary exploration: knowing the multiple User Personas from their preferences, motivations and ways of interacting with the product.
For visual communication to be integral, the task of bringing the user interface to life must be matched with the branding proposal. We create a visual inspired by values such as freshness, innovation and joy.
We made a prototype that we used to make changes and improvements to the product design before launch, which can increase customer satisfaction and product success.
The best way to offer a bonus to users is by attracting their attention with relevant information -Q&A and benefits-, through a Landing. As in other projects, we make test sketches of the site, to later digitize them and choose the most suitable one. The work culminated in the branding application.
Regalale Bitcoins was born to facilitate financial insertion within the crypto universe. His personality is enthusiastic and inclusive at the same time -hence the colors orange and purple-. Once the concepts were defined, a brand manual was delivered to the client: construction grid, typography, typographic weights, color palette, correct and incorrect uses and more.
We devise a content plan based on the commercial and communication objectives of the brand. Various proposals were raised thinking about personalized themes: financial education, cryptocurrencies, gifts with bitcoins, etc.