With technology advancing at such a fast rate and new developments in several industries occurring so rapidly, companies must constantly reinvent themselves. This could mean creating new offerings outside of your core business or developing new ways of running your traditional operations. Whatever the challenge, design-oriented methodology provides the set of tools through which we will be able to understand and address problems and innovate effectively. Rigid technical conditions and complex decision-making structures pose challenges, but at Lab9 we help companies design and build more impactful products and solutions.