Hot Sale 2024 is coming, offering the best opportunities for your business and online shopping.
Hot Sale is the most significant annual online e-commerce event.
It’s all about e-commerce businesses selling online and customerstaking advantage of these dates to shop with enticing discounts.
This initiative is implemented in various Latin American countries, managed by organizations that support online commerce.
Official Hot Sale Regulators:
Argentine Chamber of Electronic Commerce (CACE) – Argentina
Mexican Association of Online Sales (AMVO) – Mexico
Colombian Chamber of Electronic Commerce (CCCE) – Colombia
Together with CyberMonday and Black Friday, Hot Sale is one of the year's most important online shopping events, often referred to as discount seasons.
These events occur annually, significantly boosting online sales.
Make the Most of Hot Sale with These Tips for Business Growth
When we talk about achieving favorable results, it’s not just about selling more during Hot Sale. It’s also an opportunity to expand your brand's global reach.
Increase Brand Visibility
Hot Sale is an excellent opportunity for e-commerce businesses to reach a broader audience.
You can engage thousands of users looking to buy products during this promotional period, making it the perfect time to:
- Close more sales.
- Acquire new customers.
- Retain existing customers.
Increasing your brand's visibility and sales means growing your database of potential clients. Hot Sale is a golden opportunity to expand your customer base.
How Does Hot Sale Work in Your E-commerce Business?
To officially participate, your business must register as a member with the organizing chamber or association.
Registration requires an annual fee, with varying prices based on the size of your business.
By officially joining, your store can: Be listed on the official website.Use the term “Hot Sale” in sales campaigns. Cyber Display the official logo, among other exclusive benefits.
However, participation doesn’t require official registration.
You can still leverage this time of year by launching discounts, promotions, and offers through ads and posts highlighting your prices before and after the event.
If you want your potential customers to trust your brand, do not raise prices on these dates, comply with the requirements.
If You’re Not Officially Registered:
Do not use the term “Hot Sale” (it’s trademarked).
Avoid using the official logo on your store or social platforms.
Instead, use phrases like “Hot Days,” “Discount Days,” or “Sale Season” as suitable alternatives.
Hot Sale 2024
Dates:
Argentina: May 13–15
Mexico: May 15–23
Colombia: May 1–5
Dates and durations vary by country and organization, lasting 3 days to a week.
Beyond what happens during the event, what is interesting is also everything that happens before.
This causes online businesses to increase the volume of visits and queries on their website and networks in the days prior to the event.
Before the Hot Sale you have greater possibilities of interacting with users and preparing the ground to close more sales in your online store.
Provide immediate answers to your customers' queries.
Remember that current users have little patience. This means that the faster you respond, the better your experiences will be: Respond quickly and clearly, get ready to sell more, and review the status of your store.
If you still have doubts about whether or not your business should participate in the event, keep in mind the figures for the Hot Sale 2023 in Argentina:
- 960 brands participated, generating more than 85,000 million pesos.
- More than 2.8 million users visited the event's official website.
- 6.8 million products were sold.
Prepare Your Business Before Hot Sale
- Renew your product stock.
- Ensure high-quality images.
- Complete product descriptions.
- Create secure calls-to-action with reliable links.
- Clarify payment and shipping options.
- Keep your contact information visible.
A well-prepared store boosts the likelihood of skyrocketing orders. However, increased demand means you’ll need an efficient plan to manage shipments.
To have peace of mind that each product will reach your customers in a timely manner, you need to define whether the equipment you have is sufficient to prepare orders for shipments.
Some ideas for offering your products:
- Use exclusive discounts for the date. Create promotions like 2×1 or 3×2.
- Bundle product combos. Create cross-selling lists.
- Offer a free product with purchases made during the event.
- Integrate shipping into your prices so you can offer free shipping—without raising discounted prices.
Once you’ve created your offers, the next step is publishing them. Be sure to have a pre-sales strategy.
Create a section on your website to showcase all products participating in the Hot Sale.
Launch an email marketingcampaign a week in advance, share your offers on social media, invest in online advertising, and ensure excellent customer service (this is essential).
Use the Cyber to enhance your online store’s responsiveness. A chatbot is an excellent option for improving customer service during these dates.
This tool allows you to guide users throughout their shopping journey—from the moment they visit your store to closing the sale.
The bot will handle inquiries immediately with pre-configured automated responses, ensuring a positive user experience across all channels:
- Website and online store.
- Social media like Instagram and Facebook.
- Instant messaging: Telegram, Messenger, WhatsApp.
Set up your chatbot to provide answers to frequently asked questions that potential and current customers may have.
Extend your store’s hours of operation to fulfill the 24/7 promise. This is another opportunity to sell more and build customer loyalty by delivering on your promises and fostering trust in your brand.
Apply this knowledge with the help of e-commerce experts and secure the results you desire.
Hot Sale 2024 in Argentina: How to find the best deals?
Over 900 brands will promote their offers during the three-day event.
Discounts during Hot Sale 2024 range from 25% to 30%, but they can go up to 50%, depending on each brand’s decisions.
You’ll find offers, promotions, and discounts across many categories:
- Home furniture and décor.
- Clothing and footwear.
- Electronics and technology.
- Travel.
- Food and beverages.
- Cosmetics and dermatology.
- Automotive.
Tip: Visit the products you want to buy a few days before, take note of their prices, and return during the Hot Sale dates to ensure you’re getting the discount.
Take advantage of the offers and remember: planning what you need to buy before the event will help you make smart purchases and save more.
You can also visit the official website and register to receive information about the promotions offered by each participating brand.
Follow our blog for the latest updates on online businesses, and share your opinions and questions on our social media channels.
