Today's marketing bets on strategies for business growth with a more human interaction between the company and customers.
In this way, it attracts more prospects and transforms them into new customers: Interact with them on sites, platforms, and social networks, when they want, where they can.
This is the inbound marketing philosophy..
Inbound marketing is the best way to market your products or services, and it is also the best way to help your current and potential customers.
The most stable contact between your customers and your business is your website, and because of that is essential to have inbound marketing in your web design.
Inbound marketing on your website
Your website is nowadays the visible face of your brand, everything that includes and communicates your business.
It is essential to have a good web design thought about user experiences, where users can get an idea of the company based on a professional image and communication.
An optimal site offers the best aesthetics with the necessary content to position itself to your target audience.
Websites are dynamic and updated according to the needs of your customers and prospects, but…
How is the process of designing a website more efficient?
Through a fast and agile process: Growth-Driven Design o Design that promotes growth.
What is Growth-Driven Design?
Growth-Driven Design is an approach to website design and maintenance that minimizes the risks of traditional web design.
This systematic approach shortens the time to launch by using data, learning, and continuous improvement.
Instead of making an isolated investment in your website every few years, Growth-Driven Design (G.D.-D.) proposes an efficient construction of the site to which improvements are implemented, through a cyclical process of planning, testing, implementation, and dissemination.
The three pillars of Growth-Driven Design are:
Avoid or minimize the risks associated with traditional design.
Continuous learning and improvement.
As learning takes place, it is reported to marketing and sales managers.
The benefits of applying Growth-Driven Design
Instead of planning to do everything, GDD focuses on iterations or "sprints" for shorter timeframes (less risky and less expensive).
It consists of design tests on your users' existing data and implementing or discarding changes according to the results obtained.
- Adapt your site according to the needs of your audience.
With an intuitive knowledge of the habits of users within a website and you get to refine the site to achieve a simple and enjoyable user experience based on actual results.
- Create a positive user experience.
While user experience is essential, a good web design that offers advantages is important.
- Ensure the navigation of your site with a good design and development.
Remember that the loading time has to be less than two seconds since people will leave after that time if they do not receive a response from your website.
- Give the relevance that usability needs.
The user enters your website from their mobile, tablet, or desktop computer. The design must respond in the shortest possible time.
With a responsive design that adapts to different formats and devices and offers the best experience to visitors.
You get to optimize the results you seek by implementing measures that facilitate, improve and enable navigation. It is an investment that offers an excellent means of communication with users or the interested public.
Web design is an essential element since it is in charge of creating the public and visible face of a brand.
The challenges, and unreliable and inconsistent results that teams experience during a website redesign are a product of outdated strategies.
The is an is an approach to web design that eliminates many pitfalls and drives optimal results using data.
Growth-Driven Design brings:
- A smarter approach
- Quicker and better startup
- Investment spread over time
- Launch on time and within budget
- Optimization of results
- Data-driven decisions
- Month-to-month improvement
Invest in the growth of your business with the inbound marketing philosophy by applying Growth-Driven Design.
Growth-Driven Design is an investment that delivers reliable results month after month. Your website gets stronger as you continue to measure, iterate and act. We can help you..
