We know the Adobe software brand for its varied and useful editing programs such as:

• Adobe Premiere Pro, for editing videos
• Photoshop and Lightroom, for photographs
• Illustrator, for vector graphics
• After Effects, visual effects for film, video and graphics animations
• InDesign, graphic design and page publishing
• Adobe Acrobat Reader, to view, create and modify files in PDF format…

These programs, among many others, are known and we use them all over the world; they are undoubtedly very practical and necessary tools for any digital media technical professional. 

You can access the Adobe Creative Cloud package with a collection of more than 20 photography, video, design, website, user experience and social media applications, plus collaborate online with people anywhere in the world.

Graphic design professionals and digital artists love this company for having optimized the visual process to create based on their ideas, eliminating complicated manual work for practical virtual design, which allows you to expand the limits of your imagination.

Not only designers benefit from Adobe programs, other professionals also take advantage of the technology to work online and expand their resources when executing different creative tasks, for different media. 

Since several ideas captured digitally, they are downloaded to a material support, such as a book, magazine or advertising banner.

Taking into account the multiple solutions that Adobe offers us and its global reach, being such a young programming company, we want to know and tell you everything about its origins, its achievements and its collaborative work culture, which allows its internal staff to remain current and the company profitable and growing, in the face of the accelerated changes in the digital market in recent years.

The origins of Adobe.

• Adobe was founded on February 28, 1982 by John Warnock and Charles Geschke, and is headquartered in California.
• The software company was optimizing towards desktop publishing, acquiring Aldus in 1994, the company that produced Pagemaker, to compete with QuarkXPress.

• In 1999, Adobe InDesign was launched, which finally managed to overthrow QuarkXPress, leading the software market for desktop publishing of documents. 
• In 1995 Adobe bought Macromedia, another important software company of the time, with this strategic alliance the compatibility between its products, such as PDF and Flash, was enhanced. 

• With the acquisition of Macromedia, Adobe consolidates itself as an omnipresent technology, because it is found everywhere, it participates in prepress tasks, web design, audiovisual post-production and also supports formats for mobile devices.

Work in your business with a “brand kit”, creating a design system for everything you want to give your visual identity to, is another of the services you can obtain from Adobe Creative Clouds.

• The advertising posters on the street, with giant photographs or on websites, are worked with Photoshop. 
• Vector graphics, designs and logos, developed with Adobe Illustrator.
• Animations for websites, with Flash. 
• Reading documents to edit and read on digital media, in PDF. 

Adobe provides a technological universe of editing tools in all the areas that are needed, since they have answers for every creative and practical concern, with the different programs of their authorship.

Adobe's collaborative work culture

There is something that people who use Adobe may not know and that is the collaborative work culture that its employees carry out.

 This culture with a young spirit supports proactive dynamism, creative brainstorming and seeks to make people's lives easier with the technological functions it offers.

Adobe's business culture is characterized by giving its collaborators the freedom to explore their creativity to unsuspected limits.

This allows them to face new challenges, thanks to their leaders who operate as coaches, who help their work teams establish their own goals, thus showing them enough confidence to manage their objectives and projects, contributing to their successful completion.

Beyond its products, which satisfy the needs of millions of customers around the world, its collaborative culture motivates its employees to set themselves increasingly higher challenges, since there are no penalties for making mistakes or making bad decisions. 

Because you also learn from mistakes and move forward. Furthermore, someone who doesn't make mistakes means they haven't tried yet.

Another benefit or freedom of Adobe's culture is that executives allow their collaborators to receive patents for their inventions and celebrate launches as massive social events.

Of course, bosses also receive recognition, for being creators of creative, efficient, dynamic and non-conformist talents, who always seek personal improvement and optimization of teamwork.

Adobe, a large company that does not settle and is committed to growth

The years have shown that Adobe has established itself as a very competitive and innovative company, it has designed products that have represented a turning point in the technological market.

Currently, this collaborative culture is redefining the relationships between people and their work, so that it complements in harmony with life, instead of taking it only as an obligation to make money.

Without a doubt, the Adobe case shows that there are no limits to creativity, which is why it is a company that is not afraid of challenges, continues to innovate and consolidate the culture of collaborative work, which shows the happiness of its employees and inspires other companies to follow that path.
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