The golden dream of every company is to be comparable with recognized brands like Google or Disney. But not only with the image that each of them projects, but also with the cultural foundations that led these corporations to occupy the top 5 of the best places to work worldwide. It is said that today, a brand that does not consider innovation as an element of organizational culture has its days numbered.

Innovation, innovation. At first glance it seems to be a simple and common word, but what is still being discovered is that its application to real life provides unusual growth and scope. With Latin roots, this word suggests the concept of “implementing something new.” Something new that allows soft and hard skills to be merged to enhance the business proposal, with work methodologies that, in addition to motivating human capital, provide quick solutions to challenges in the shortest possible time.

For an organization to meet the check list of requirements to deserve the title of success, the implementation of an internal communication plan that is based on innovation will not only give way to a positive revolution at the workplace level, but will also lay the foundations for an ecosystem rich in values that defend resilience, creativity and respect.

OCD, OCD, they call me innovation

In the words of Scott Noppe Brandon, executive director of the Lincoln Center Institute, he was able to affirm that innovation is a process that consists of 3 stages until reaching it: first "imagination", analyzed as the ability to conceive new realities from what does not yet exist. Secondly, applied imagination favors the appearance of “creativity”, as an act that produced the improvement of a form. This is what ends up giving rise to “innovation”, where a novel creativity is appreciated that allows us to see things from another point of view.

According to the latest survey carried out by Boston Consulting Group (BCG), the apple company -Apple- occupies first place in the ranking of the most innovative companies in the world. In second, third and fourth place we can find Google, Amazon and Microsoft. Fifth place is occupied by Tesla and then Samsung, IBM and Huawei appear. As a colorful fact about this study, 16 of the 20 most innovative companies worldwide belong to the area of technology and software.

At a regional level, according to Fast Company magazine, the company that stands out as the protagonist of the top 10 of the most innovative companies in Latin America is nothing more and nothing less than the Argentine unicorn, Mercado Libre. Secondly, we can identify Nuvocargo - a digital logistics company - and then Kavak - a used vehicle company -, both firms from Mexico.

Keys to join the global innovation squad

In addition to addressing the following postulates, it is necessary to understand that implementing a structure of such characteristics also includes joint work between the Tech and Business areas of any organization. Both must conceive a single vision about the business model and the ways to activate tactics on a daily basis, in addition to the flexible and fast problem resolution, typical of this new corporate philosophy.

Without further detours, we present below the 7 essential points to revolutionize your organizational culture:

1. Establish a culture of experimentation: this allows you to take on challenges quickly and secure through the famous “trial and error”. With this startup mentality it is possible to develop the first MPVs that serve as milestones in the timeline to finish shaping the final product.

2. Increase budgets: Anything that involves innovation or transformation requires a generous investment. It is advisable to dedicate 10 to 20% of the resources and energy to the design, planning and implementation of this new culture. The advice is to propose frameworks with a horizon of 2 to 3 years.

3. Adopt agile methodologies: learn to project actions over time and know how to distribute roles and their tasks, provides an clarifying and favorable framework to save resources and time.

4. Consolidate hybrid work: that employees can work remotely or semi-in-person, fulfilling their previously assigned tasks to implement the business innovation objective, combining internal knowledge with the attraction of talent.

5. Investigate market trends: understand how business opportunities and their value propositions work, it is essential to work on good and better sales strategies that make it possible to capture new horizons, for the benefit of the company.

6. Map the customer journey: this serves to connect customers with the new innovative context and, in turn, this with their desires, expectations and needs, in order to prioritize the points of attention and improvement.