blog · Consultancy
EXPOCON 2025: innovation, agility and networking in the leading event of the Knowledge Economy
The EXPOCON 2025 became one of the most important events of the year for the Knowledge Economy ecosystem in Argentina, and from Lab9 we were proud to be part of it.
Organized by the Government of Tucumán through IDEP, and with industry leaders such as Argencon, ALES, ALAI, Mercado Libre, the Secretariat of SME of the Nation and the CFI, EXPOCON brought together companies, entrepreneurs, professionals, officials and students in a space where technology, innovation and knowledge set the agenda.
For us, it was much more than an event: it was an opportunity to share our vision, generate networking and learn together with other actors in the ecosystem.
The talk by our CEO, Alejandro Jatib
One of the moments that made us most proud was the conference by our CEO & Founder, Alejandro Jatib, titled “How to innovate and iterate quickly.”
Alejandro shared how organizations can adapt to a constantly changing world, where technology—and in particular artificial intelligence—demands new forms of leadership.
Some of the most relevant axes of his talk:
- The paradox of Latin America: we have plenty of talent and creativity, but we must accelerate technological adoption and a culture of innovation.
- Digital transformation ≠ digitize processes: true change involves transforming the culture and the way of working.
- Iterating fast is not failing fast, it is learning fast: generating short validation cycles is the key to moving forward with less risk.
- AI as a competitive advantage: Those who understand and adopt artificial intelligence first will make a difference in the coming years.
- Smart business: the formula is to combine innovation + AI + culture to build resilient and competitive organizations.
His message was clear: AI does not replace us, it empowers us. It's up to us to take advantage of it.
Our presence at the Fundación del Tucumán stand
We were also present at the Tucumán Foundation stand, a space that allowed us to connect with entrepreneurs, companies, institutions and students.
It was an ideal place for:
- Share our experience with more than 200 digital projects delivered globally.
- Discuss our focus on innovation consulting, UX/UI and agile development.
- Exchange ideas, generate contact networks and hear first-hand the challenges of the region.
What EXPOCON 2025 leaves us
EXPOCON reminded us why we do what we do: because we believe that innovation, strategy and agility are key to building the future of business in Argentina and in the world.
It was an event that inspired us to continue creating, iterating and accompanying companies to transform uncertainty into real opportunities.
At Lab9 we believe that innovation is not an isolated event, but a habit that is cultivated every day. Participating in EXPOCON 2025 allowed us to share our vision, inspire each other, and strengthen links that drive the regional ecosystem forward.
👉 We help companies and leaders transform the way they work, incorporating technology, AI and agile methodologies to build intelligent businesses. Do you want to discover how we can accompany your next challenge?
