“The 'greatest hits' of business strategy, innovation, behavioral science, and more, packaged into a step-by-step process any team can use”

In five days, the Design Sprint will help you:

1. Understand. Map the problem and choose an important area to focus on.

2. Devise. Outline competing solutions on paper.

3. Decide. Make decisions and turn your ideas into a testable hypothesis

4. Prototype. Hack a realistic prototype together.

5. Proof. Get feedback from real, live users.

What do you need to run a Design Sprint?

A decider. They generate the triggers. Whether it is the CEO or senior executive, they should be involved in the discussions from the beginning, as their decision will influence the sprint goal and the final product.

Facilitator. The timekeeper. They track the team's progress during the Design Sprint and make sure everyone is doing their part. They must remain impartial in their opinion when it comes to decisions.

Marketing expert. The person who has experience in crafting your company's message for your customers.

Customer service. They interact with their customers on a regular basis and really understand who their users are.

Design expert. They design the product and help realize the vision of the goal.

Technical expert They are in the best position to understand what your company can build and deliver.

Financial expert. They can explain how much the project will cost and how much the company can expect to get in return.

Preparation:

Block the entire week on you and your team's calendar.

No devices are allowed in the room. This is so that the entire team can focus one hundred percent of the time.

Stock up on post-it notes. You'll need them to jot down ideas and map them on a wall.

Whiteboards and lots of markers.