At Lab9, we are specialists in transforming digital platforms to maximize their potential. Today we want to share one of our most notable success stories: Fresh to Home, an online supermarket based on Magento, managed to multiply its turnover by 4 in just 4 months thanks to our work focused on user experience (UX/UI), technical optimization and continuous support.

The challenge: turn a good idea into a great business.

Fresh to Home already had a solid proposal: an online supermarket that provides fresh and mass consumption products in an agile way. However, to reach its full potential, some key challenges needed to be overcome:

• Unattractive and functional interface (UI) design: navigation was not intuitive and users found it difficult to complete their purchases.
• Limited user experience (UX): the purchase flow had friction that generated abandonment at different stages of the process.
• Inadequate site performance: High loading times and an unoptimized structure in Magento reduced user retention.
• Key functionalities were missing: There were no advanced tools to facilitate navigation and improve the customer experience.

Our challenge was to optimize the platform to guarantee a fluid and satisfactory shopping experience that would allow Fresh to Home to consolidate its value proposition.

The solution: a technical and strategic approach.

To overcome the identified challenges, at Lab9 we implemented a comprehensive plan focused on three main areas:

1. Comprehensive site analysis

• We performed a full UX/UI audit to identify weak points in the browsing and purchasing flow.
• We evaluated the technical performance of the site in Magento, detecting bottlenecks that affected the user experience.

2. ux/ui redesign

• We modernized the interface design, prioritizing intuitive navigation and aligned with the Fresh to Home identity.
• We redesigned the purchasing flow to make it simpler and more efficient, reducing unnecessary steps.
• We implemented a mobile-first approach, optimizing the experience on mobile devices, given that a large portion of the traffic came from them.

3. Technical optimization in magento

• We improve loading times by optimizing the code, caching and reducing the weight of images.
• We fine-tuned the server structure to ensure stable performance, even during times of high demand.
• We implemented a faster and frictionless checkout process, increasing the conversion rate.

4. Incorporation of new functionalities

• We developed an advanced search system with precise filters that made it easy to navigate by category.
• We integrated functionalities that allowed users to easily manage their recurring purchases.
• We improved the notification system to keep customers informed about the status of their orders.

5. Monthly technical support

The project did not end with the initial implementations. We provide ongoing support for:

• Monitor site performance and apply adjustments based on business needs.
• Incorporate new functional improvements based on user feedback and usage analysis.
• Ensure that Fresh to Home continues to evolve alongside its customers' expectations.

The results: Fresh to Home reached new levels of success.

The improvements implemented by Lab9 had a direct and measurable impact on Fresh to Home results:

• Turnover x4: in just 4 months, the online supermarket's sales quadrupled.
• Increased user retention: Improved loading times and optimized design led to more customers completing their purchases.
• Increased conversion rate: a simplified purchasing process and useful functionalities increased the percentage of users completing their orders.
• Reduced cart abandonment: friction at checkout disappeared, improving results significantly.

These results positioned the brand as a benchmark in the online supermarket sector, with a platform that reflects trust, modernity and excellence in the customer experience.

At Lab9, we focus on offering personalized solutions that guarantee real results. If you want to optimize your digital platform and take it to the next level, we are ready to help you achieve it.

Do you want results like Fresh to Home?

At Lab9, we work to make your ecommerce more efficient, attractive and profitable. Contact us!