Yes, we are talking about golden times, the holidays have a lot to offer and not only because all the decorations shine in this color, but also because it is the best time of year for companies to boost their sales.

But what should we pay attention to? Well… there are many things to take into account, but it is essential that you anticipate and plan ahead. However, we know that during this final push of the year we have everything, except time😅 That is why here are some tips to position and promote your brand in a short time and with a lot of creativity.

“BRAND” YOUR BRAND.

Don't get overwhelmed. You don't have to rebrand your brand, but rather adapt it to the festive theme. For example: if your brand has an avatar as a logo, adding a Christmas hat is a very subtle detail that will make the difference when it comes to building loyalty with your audience. Another example is to use symbolic elements of Christmas, New Year and Kings in your stories and publications.

⚠️ If you have a website, obviously you cannot exclude it. Adding images and festive atmosphere to it will not only make users appreciate your dedication, but will also help you generate content from it.

Launch PROMOTIONS.

This point is probably the most obvious and the most used as a sales strategy during these times. However, to get the most out of it, we recommend:

• Prioritize those products with “more sales” or “new launches.”
• Take into account your loyal customers, those who are always there supporting you with regular purchases and offer them exclusive discounts.
• If you have a website, add exclusive coupons and discount codes for online purchases.

Organize COLLABORATIONS WITH OTHER BRANDS.

This is a very good strategy for those ventures that are looking to reach another type of audience. The best-known format of online collaboration is through raffles.

Prioritize RELEVANT CONTENT.

For users, social networks during festive times are literally crossed by a machine gun of offers. As the general content of the brands will be oriented towards Christmas and New Year, to stand out among so many options you have to create valuable pieces, with relevant content. 

⚠️ Be careful! Do not think that by uploading an exaggerated amount of content you will achieve greater visibility. The key is to upload what is fair and necessary, but with content that challenges your audience.

The last (and probably the most important) USE YOUR CREATIVITY.

Within the world of communication, originality and creativity when generating content is crucial for your campaigns and strategies to obtain results. Don't be afraid of AI tools. With them you will be able to inspire yourself and give shape to those abstract ideas that you have in mind. Any tips?

• Use memes.
• Explore what are the current trends on a wide range of social networks (Instagram, Facebook, TikTok, X).
• Create dynamic videos, with topics related to the date, that attract your audience.
• If you're a little lost about what your audience likes, interact with them, ask them directly what they like most about your brand.

If it was useful to you and you liked the information, we invite you to follow us on our digital channels at Instagram, Facebook, LinkedIn and Tiktok to keep you up to date with the latest news on marketing, development and design😉