In order to design a highly intuitive and personalized experience, we adapt the functionalities to the attributes of the buyer persona. We managed to recreate an e-commerce store in which the client is able to find and buy the products they need, in a efficient way.
We know that unified visual communication inspires credibility and professionalism. For this reason, based on a previous branding project, we worked on the style manual. There we established the chromatic palette, the font weights and sizes.