To develop a brand system in line with the objectives, we first define the buyer persona and the brand attributes while performing benchmarking actions to analyze the competition. After that, we inaugurate the first concepts based on clear, feasible, and measurable objectives through KPIs.
This is one of the most strategic phases of the branding process in which we provide the client with several value propositions that reflect every communicational aspect of the new brand: brand concept, brand promise, attributes, tone of voice, messages, diffusion channels, strategies, and more.
Our high levels of creativity lead us to design the best and most striking visual proposals: hand in hand with the established points, the brand starts to come to life thanks to typography with its personality and a customized chromatic palette.
We proceed to finalize details and make the final delivery of the brand manual.