We study the history and DNA of the brand through a SWOT analysis to detect pain and gain points. We define the ideal target and the purposes.

We set concrete goals to analyze the performance of our tasks systematically.

We analyze digital communication channels within the brand to design strategies. We also propose budgets for advertising campaigns.

Rebranding will be responsible for the aesthetic according to the values that the brand wants to communicate.

We create the best designs based on the branding proposal presented.

We plan the calendar to organize the days and establish the ideal time to publish content.

We carry out posts, stories, surveys, games, and other interactive proposals between the brand and its stakeholders.

Based on the information gathered from Stage 0, we create guidelines aligned with the objectives and segmentation.

Our monthly and bi-monthly work culminates with reports that show the statistical analysis between the account interaction and its advertising guidelines.

To develop a brand system in line with the objectives, we first define the buyer persona and the brand attributes while performing benchmarking actions to analyze the competition. After that, we inaugurate the first concepts based on clear, feasible, and measurable objectives through KPIs.

This is one of the most strategic phases of the branding process in which we provide the client with several value propositions that reflect every communicational aspect of the new brand: brand concept, brand promise, attributes, tone of voice, messages, diffusion channels, strategies, and more.

Our high levels of creativity lead us to design the best and most striking visual proposals: hand in hand with the established points, the brand starts to come to life thanks to typography with its personality and a customized chromatic palette.

We proceed to finalize details and make the final delivery of the brand manual.