We had two main objectives: to build customer loyalty in Indiana after sales and increase sales within the service, and to understand the behavior and needs of customers involved in studying audiences.
We develop a 3-stage annual marketing plan: short, medium, and long term. In it, we prioritized, in addition to other objectives, the concept of presenting the Indiana Garage as a premium service aimed at satisfying the needs of consumers. We implemented this plan by creating advertising campaigns.
At the end of the year, we met 100% of the objectives, having positive effects, with interactions between Indiana and its stakeholders.