To create effective apps, it is not enough just to develop them. For this reason, we worked on the definition of several User Personas for SharyCo, seeking to interpret their behavior patterns and particular interaction with the product.
Once the research phase is over, we continue with the manual sketches in which we try to capture multiple solutions.
From these drawings we make the structural comparisons, and then continue with the design of the User Flow.
With a concrete sketch in hand, the next step was its digital conversion. This was very useful to represent the passages of the actual visualization together with the actions to be executed. In addition, it facilitated the presentation of an MVP -Minimum Viable Product- to the client, managing to show the different profiles: User, Admin and SuperAdmin.
We know that visual communication is an essential pillar of any brand. With a fine-tuned branding project, we put together a design system to systematize our work in the app. Brand, color palette, typography, font weights and versions… CHECK!
Counting on the necessary resources, we began the prototyping process of the product. There we tested the functional and graphic proposals of the application, controlling the impact and operation of each one of them.
In order to check how practical the final result of the app was, we applied testing tests with people. In this way, we can not only verify correct operation in real time, but also the alignment between the design and the behavior patterns of each user.
As a proposal attached to the mobile app, we designed the landing page for SharyCo. Capturing the needs of each User Person -Traditional User, Companies, NGOs and allied Brands-, we reflect on the landing the benefits of using the app, as well as the importance of leading a sustainable lifestyle.
The brand concept for SharyCo conveys the idea of a life in balance with society and the environment. Hence the notion of "sharing" has become the axis of strategies. We prepared a brand manual that integrated the construction grid, fonts, color palette, system, versions, correct and incorrect uses, and more.