Brocca accessories arrived to become part of your collection with its finest materials. It's known for offering a wide range of products for independent, inspiring, and sophisticated women. The line includes purses, envelopes, tote bags, backpacks, shoulder bags, fanny packs, belts, and wallets. Trendy and functional complements that cannot be missing in everyday life.
The challenge
To develop a comprehensive branding strategy aimed at attracting an audience of medium-high and high socio-economic level, to configure itself as a top-of-mind brand among its consumers and potential customers.
The solution
The main objective was to create a recognizable brand with a defined identity: refined and elegant taste. That's why we started the creative process by carrying out several typographic tests.
The result
With a branding project concluded, we continued working this time for the launching event of the store in the city of Yerba Buena, Tucumán. The results? A party that attracted many people, strengthening even more the brand value, thanks to the repercussion in social media. In addition to achieving recognition, Brocca managed to seal two strategic alliances with national brands.
