The main goal consisted of developing a recognizable and high-impact brand for Puerto Soñar's target audiences, taking as a starting point the idea of a message transmission with a fresh, young, and fun tone of voice.
The work plan involved a previous marketing analysis. We concluded that the name 'Puerto Soñar' would be a fundamental pillar in branding development. The result was reflected in the design of a symbol for the brand (similar to a seal) to enhance recognition among its clients and highlight the institutional values: inclusion, personalized attention, professionalism, family, company, and motivation.
The implementation of the communication strategies showed high levels of acceptance, having quickly welcomed by the children and teenangers who attend the center.