The challenge
The main goal consisted of developing a recognizable and high-impact brand for Puerto Soñar's target audiences, taking as a starting point the idea of a message transmission with a fresh, young, and fun tone of voice.
The solution
The work plan involved a previous marketing analysis. We concluded that the name 'Puerto Soñar' would be a fundamental pillar in branding development. The result was reflected in the design of a symbol for the brand (similar to a seal) to enhance recognition among its clients and highlight the institutional values: inclusion, personalized attention, professionalism, family, company, and motivation.
The result
The implementation of the communication strategies showed high levels of acceptance, having quickly welcomed by the children and teenangers who attend the center.
